BUS 314 - Marketing Management

Institution:

Marywood University

Subject:

Description:

This course strengthens the managerial skills of students in analyzing marketing opportunities, researching target markets in terms of product, promotion, price and distribution strategies. Designing strategies for these aspects of marketing, implementing, and controlling the marketing efforts is discussed in this course. Prerequisite: BUS 111.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.marywood.edu/

Phone Number:

(570) 348-6211

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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