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BUS 112: Principles of Professional Selling
3.00 Credits
Marywood University
Covers various factors that constitute good salesmanship and effective sales presentations. Includes the psychology of selling and the techniques in setting up interviews, making a product presentation, and closing a sale. Prerequisite: BUS 111 or permission of department chairperson.
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BUS 113: Retail Management
3.00 Credits
Marywood University
A foundation course, offering an overview of the industry, including terminology, the importance of store image and location, effective advertising, merchandising mix, and a variety of elements linked to successful retailing. A special focus is placed on the importance of customer service and strategic planning in the industry today.
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BUS 122: Introduction to Hospitality Management
3.00 Credits
Marywood University
A structured perspective of the hospitality industry and management operations. Addresses the basic framework of hospitality organizations, including food and beverage, lodging, marketing, and cost control. History and career options are incorporated.
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BUS 130: Introduction to Accounting
3.00 Credits
Marywood University
Provides an understanding of how to record basic transactions for service-oriented and/or merchandising concerns and how the outcome is represented in financial statements. This course is open to non-business majors only and will be tailored to meet the needs of the non-business majors represented.
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BUS 141: Aeronautical Theory-Private Pilot Ground
3.00 Credits
Marywood University
This course covers the basic and necessary aeronautical knowledge and meets the prerequisites specified in Flight Administration Regulation (FAR) Part 61 for a private pilot rating. Areas covered include: aviation opportunities, human factors, airplane systems, aerodynamic principles, the flight environment, communication and flight information, weather theory, weather patterns and hazards, predictors of aircraft performance, airplane weight and balance procedures, pilotage, dead reckoning, and navigation equipment.
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BUS 141 - Aeronautical Theory-Private Pilot Ground
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BUS 142: Aeronautical Theory-Instrument Ground
3.00 Credits
Marywood University
This course covers the necessary aeronautical knowledge and meets the prerequisites specified in Title 14 CFR, Part 141, Appendix C for an instrument rating (airplane). Areas covered include: principles of instrument flight; air traffic control system; instrument flight charts for Instrument Flight Rules (IFR) planning and flight; advanced aviation human factors and physiology; instrument FARs; various IFR approaches; procedures for IFR departure, enroute, and arrival operations; IFR flight planning and emergency procedures; analysis of weather information, conditions, and trends. Prerequisite: BUS 141 or successful completion of FAA ground exams.
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BUS 203: COBOL Programming
3.00 Credits
Marywood University
Provides the fundamental concepts, principles, and techniques for effective application program design and implementation using the COBOL programming language. Topics include structured diagramming and design concepts and techniques, test data generation, program maintenance, and business report production. Multiple tutorials and projects enable students to become proficient in the use of the various features of the language.
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BUS 206: RPG Programming
3.00 Credits
Marywood University
Provides the fundamental concepts, principles, and techniques for effective application program design and implementation using the RPG programming language. Topics include structured diagramming and design concepts and techniques, test data generation, program maintenance, and business report production. Multiple tutorials and projects enable students to become proficient in the use of the various features of the language.
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BUS 207: Java++
3.00 Credits
Marywood University
Provides the fundamental concepts, principles, and techniques for effective application program design and implementation using an object-oriented approach in a GUI environment. Helps students develop a rich understanding of the JAVA programming language and its basic constructs such as classes, instance and local variables, expressions, and control structures.
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BUS 212: Advertising:Principles and Practices
3.00 Credits
Marywood University
Studies social and economic aspects of advertising; discusses creative strategy and media planning, including concept development and preparation of copy and art; evaluates role of marketing and consumer research; examines ethics of advertising. (Cross-listed with COMM 202.)
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