BUS 113 - Retail Management

Institution:

Marywood University

Subject:

Description:

A foundation course, offering an overview of the industry, including terminology, the importance of store image and location, effective advertising, merchandising mix, and a variety of elements linked to successful retailing. A special focus is placed on the importance of customer service and strategic planning in the industry today.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.marywood.edu/

Phone Number:

(570) 348-6211

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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