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MKT 229: Princ of Integ Mktng Comm
3.00 Credits
Southern New Hampshire University
This course is designed to give students an understanding of advertising, public relations, corporate communications and sales promotions and the role that the media plays in integrated marketing communications strategies. This course focuses on the planning, research and creative skills needed to reach IMC objectives. Writing intensive course.
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MKT 230: Retail Sales Promotion
3.00 Credits
Southern New Hampshire University
This course focuses on sales promotion in the retail sector. The specific needs of retailers in the areas of advertising, visual merchandising, personal selling, and special events planning are among the topics addressed. The culminating project will be a sales promotion plan that will include a major special event. This project is designed to be flexible to support the range of retailing interests represented in the class.
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MKT 266: Services Marketing
3.00 Credits
Southern New Hampshire University
Given the substantial shift in emphasis from a base in manufactured goods to a domestic economy based in services, as well asthe interconnectedness of the global economy, comprehension of the service aspect of business is a necessity for every marketer, in every company, in every industry. Therefore, an understanding of the unique requirements of marketing services or service components has become a basic marketing skill. This course presents key concepts in the marketing of services through readings in current business publications and experiential opportunities. It addresses the global perspective of services, and both B2B and consumer service dimensions.
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MKT 270: Professional Selling
3.00 Credits
Southern New Hampshire University
Students in this course explore the building of quality partnerships by developing relationship, product, customer and sales presentation strategies. Students will study each step of the sales process which adds considerable value in many other areas of social and professional life.
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MKT 320: Sales Management
3.00 Credits
Southern New Hampshire University
This course consists of a study of sales management competencies. It also introduces students to the effective managing of field sales forces with an emphasis on structural planning and operational control over recruitment, training, retention, supervision, motivation, compensation and performance evaluation of sales personnel. Writing intensive course.
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MKT 322: International Retailing
3.00 Credits
Southern New Hampshire University
This course compares and contrasts retail institutions in selected countries. Students examine the social, economic and political influences on the development of global retailers and consider how retailing trends spread from culture to culture. Students also examine the similarities and differences in merchandising, sales promotion, pricing, personal selling and electronic retailing policies of retailers around the globe. This course is cross-listed with INT 322. Global marker.
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MKT 337: Marketing Research
3.00 Credits
Southern New Hampshire University
This course compares and contrasts secondary and primary research with emphasis on the latter. Students explore different types of primary research as well as the basic research methods. It focuses primarily on the survey.
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MKT 345: Consumer Behavior
3.00 Credits
Southern New Hampshire University
This course explores the behavior that consumers display in searching, purchasing, using, evaluating and disposing of products. Offered every semester.
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MKT 350: Ethical Issues in Marketing
3.00 Credits
Southern New Hampshire University
This course explores current ethical issues and problems in marketing. The emphasis is on identifying crucial issues, exploring all possible viewpoints, and examining remedies in order to facilitate the development of students' positions on these issues. Offered as needed.
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MKT 355: Social Media Mkt Strategy
3.00 Credits
Southern New Hampshire University
This course will develop the students' ability to effectively and successfully create, and implement a social media marketing campaign and evaluate as well as measure its success. Intensive skill building will be placed on creating, applying and integrating the appropriate social media tool that will enable marketers to build high-value relationships with their constituencies. The course will focus on key elements such as determining and matching social media tactics with the appropriate target market and developing strategies to engage those markets using relevant social media channels.
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