MKT 230 - Retail Sales Promotion

Institution:

Southern New Hampshire University

Subject:

Marketing

Description:

This course focuses on sales promotion in the retail sector. The specific needs of retailers in the areas of advertising, visual merchandising, personal selling, and special events planning are among the topics addressed. The culminating project will be a sales promotion plan that will include a major special event. This project is designed to be flexible to support the range of retailing interests represented in the class.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.snhu.edu

Phone Number:

(603) 668-2211

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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