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Course Criteria
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3.00 Credits
This course will provide an understanding of how selling is critical to the success of a marketing program. The student will gain knowledge of the sales process, the relationship between sales and marketing, sales force structure, customer relationship management (CRM), and issues in recruiting, selecting, training, motivating, compensating, and retaining salespeople. The course will include lecture, cases studies, and "real-world" examples to ensure a well rounded learning experience. Prerequisites: MRK 230.
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3.00 Credits
Designed to give the student a broad understanding of advertising and promotion principles in today’s business climate, this course emphasizes the planning, implementation and control of various advertising and promotional principles. Its primary focus is directed towards the marketing manager with a specific process to utilize in developing effective communication programs. Specific topics include media strategy, target markets, creation of advertising and promotional programs, and the use of different types of media. Prerequisite: MRK 230.
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3.00 Credits
This course provides a practical foundation for successful business marketers. By addressing real issues that face business-to-business (B2B) and industrial marketers as well as the newest developments and insights into this rapidly changing field. The course will focus on analysis of the B2B marketing environment, marketing techniques and tactics, and planning and implementation. Prerequisites: MRK 230.
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3.00 Credits
Examines the challenge of entering and operating effectively in foreign markets. Decisions are considered regarding international marketing objectives, strategies and policies, foreign market selection, adaptation of products, distribution channels of communications to fit each foreign market, and systems of international marketing organization, information gathering, planning and control. These topics, along with exploration of cultural issues, are examined through reading, case discussion, class presentations and a term project. Marketing reports for major countries will be prepared to offer valuable insights, as well as tips and techniques for marketing products and services in a specific country. Prerequisites: MRK 230.
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3.00 Credits
The students will work in teams to create an integrated marketing plan for a real or fictitious company. The lecture will concentrate on the elements of marketing strategy and planning, and guest speakers will frequently address the class in order to offer a "real-world" perspective on these elements. Each team will be assigned to a "Board of Advisors" consisting of 2-3 marketing professionals from the local business community and one faculty member (not the instructor). The Board will act as advisors to the student teams during the creation of their plans, and will meet formally every 3-4 weeks. The Board will also be evaluating the performance of the students as individuals and as a group. The course will conclude with formal presentations of each group’s marketing plan. Prerequisites:BUA 351, MRK 250, MRK 320, and ECO 101.
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1.00 - 3.00 Credits
This course is an exploration of specialized topics not among the traditional course offerings. This course may be repeated for credit as topics change.
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3.00 Credits
A beginning class in music reading and sight singing. Emphasis is placed on rhythmic and melodic drills as well as the understanding of basic music materials.
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3.00 Credits
A study of the basics of listening to various periods and styles of music. Course content includes listening to both recording and live concerts emphasizing the elements needed to create the artistic product.
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3.00 Credits
A rotating topics course focusing on major musical periods and their contributing composers and trends including Baroque, Romantic, Contemporary, Viennese Classical and Medieval/Renaissance. This course may be repeated for credit under different topics.
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3.00 Credits
Offered in an accelerated two weekend format, students will learn the history of the harp as a healing instrument and gain elementary skills playing an actual instrument. Harp rental fee required.
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