MRK 332 - Sales Management

Institution:

Cedar Crest College

Subject:

Description:

This course will provide an understanding of how selling is critical to the success of a marketing program. The student will gain knowledge of the sales process, the relationship between sales and marketing, sales force structure, customer relationship management (CRM), and issues in recruiting, selecting, training, motivating, compensating, and retaining salespeople. The course will include lecture, cases studies, and "real-world" examples to ensure a well rounded learning experience. Prerequisites: MRK 230.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.cedarcrest.edu

Phone Number:

(610) 606-4666

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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