|
|
|
|
|
|
|
|
|
|
Course Criteria
Add courses to your favorites to save, share, and find your best transfer school.
-
3.00 Credits
- See GLS 396.
-
3.00 Credits
- See MGA 483.
-
3.00 Credits
Prereq. MGT 300 - This course provides an introduction to the principles and techniques of quantitative and qualitative marketing research, including formulation of a marketing problem through research-instrument design and reporting of results, especially focusing on the use of technology solutions to assist in design and implementation of such research. Methods include focus groups, survey research, electronic database research, and other approaches.
-
3.00 Credits
Prereq. MGT 300 - This course presents theory and experiences within the realm of customer relationship management, from a business-to-business framework, including consumer behavior, entrepreneurship, customer relationship management, and sales. It includes exposure to technology solutions in these areas.
-
3.00 Credits
Prereq. MGT 300; for IMD majors, A 134 - This course integrates and applies elements of the global promotional marketing mix, including advertising, public relations, sales, sales promotion, direct marketing, and Internet and electronic business elements, focusing on future trends in the development and delivery of these elements through technology. It also studies these elements in relation to nonprofit and service organizations.
-
3.00 Credits
Prereq. MGT 300 - This course focuses on the technological aspects of marketing and its integration within the business process framework from a technological perspective. Areas of focus include electronic commerce, electronic marketing, the Internet, broadband delivery technologies, integration with production requirements, just-in-time inventory management and distribution, and customer relationship management. The course includes a simulation allowing the student to gain experience in the interface between engineering, product design, manufacturing, vendor relations, sales, and the target market.
-
3.00 Credits
- See MIB 364.
-
3.00 Credits
- See MGA 483.
-
0.00 Credits
- The student develops her ability to use mathematics through the exploration of applications using numerical information. These applications, which use whole numbers, fractions, decimals, percents, signed numbers, powers, roots, ratios, and proportions, enable her to better understand, describe, and analyze her world.
-
3.00 Credits
Prereq. High school elementary algebra or ALG 051; ALG 052 concurrent - The student develops conceptual understanding of algebra as a language to model real-world problems together with algebraic skills to solve those problems. She develops competence in algebra skills related to solving equations and graphing in the Cartesian plane. She studies elementary functions and their graphs (including polynomial, rational, exponential, and logarithmic functions). She develops her analytic and problem-solving abilities while working to formulate and solve problems, applying skills to solve standard and novel mathematical problems.
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Privacy Statement
|
Terms of Use
|
Institutional Membership Information
|
About AcademyOne
Copyright 2006 - 2024 AcademyOne, Inc.
|
|
|