MKT 363 - Marketing Technology And Strategy Implementation

Institution:

Alverno College

Subject:

Description:

Prereq. MGT 300 - This course focuses on the technological aspects of marketing and its integration within the business process framework from a technological perspective. Areas of focus include electronic commerce, electronic marketing, the Internet, broadband delivery technologies, integration with production requirements, just-in-time inventory management and distribution, and customer relationship management. The course includes a simulation allowing the student to gain experience in the interface between engineering, product design, manufacturing, vendor relations, sales, and the target market.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.alverno.edu

Phone Number:

(414) 382-6000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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