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Course Criteria
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3.00 Credits
An examination and study of the changing marketing environment from a seller?s market to a buyer?s market. The course analyzes the global environment concerning product planning, pricing, channels of distribution, and promotion, in addition to concepts involving strategy, quality, ethics, and global competition. (Summer) [Graded (Standard Letter)] Prerequisite(s): MKTG 3010 - Prerequisite Min. Grade: D- Registration Restriction(s): None
Prerequisite:
MKTG 3010
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3.00 Credits
Students develop the brand for a new enterprise. Strategies for gaining early-stage customers are taught. Topics include early-stage branding, effective low-cost marketing strategies, gaining market presence, and implementing social and traditional media in marketing and promotion. (Spring, Summer) [Graded (Standard Letter)] Prerequisite(s): ENTR 4500 or MKTG 3010 or instructor permission - Prerequisite Min. Grade: D- Registration Restriction(s): None
Prerequisite:
MKTG 3010 O ENTR 4500
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3.00 Credits
Focuses on getting products/services to target markets. Cover developing and managing channels of distribution, including wholesaling, retailing, and e-commerce. (Spring) [Graded (Standard Letter)] Prerequisite(s): MKTG 3010 - Prerequisite Min. Grade: D- Registration Restriction(s): None
Prerequisite:
MKTG 3010
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3.00 Credits
Concerns the development and management of integrated marketing communications programs, including advertising, sales promotions, public relations/publicity, personal selling, and direct marketing. (Fall, Spring) [Graded (Standard Letter)] Prerequisite(s): MKTG 3010 - Prerequisite Min. Grade: D- Registration Restriction(s): None
Prerequisite:
MKTG 3010
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3.00 Credits
This course develops skills in survey research methods as well as research using secondary data. In addition to research of current market conditions, the student will learn to use data to create a strategic plan of action for market penetration, augmentation of market share, product development, or whatever the need may be. The strategic analysis portion will draw heavily on game theory as applied to economic and business analysis. (Fall) [Graded (Standard Letter)] Prerequisite(s): MKTG 3010 - Prerequisite Min. Grade: D- Registration Restriction(s): None
Prerequisite:
MKTG 3010
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3.00 Credits
This course focuses on a theoretical understanding of the Internet marketplace and on the critical skills necessary to perform daily functions in the area of digital marketing. Topics covered include search engine optimization, search engine marketing, online advertising, web analytics, email marketing, social media, and reputation management. (Fall, Spring) [Graded (Standard Letter)] Prerequisite(s): MKTG 3010 - Prerequisite Min. Grade: D- Registration Restriction(s): None
Prerequisite:
MKTG 3010
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1.00 - 12.00 Credits
Description unavailable. (Fall, Spring) [Pass/Fail] Prerequisite(s): Department Chair permission Repeatable for Add?l Credit? Yes - Total Credits: 12 Registration Restriction(s): None
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1.00 - 3.00 Credits
Description unavailable. (Fall, Spring) [Graded (Standard Letter)] Repeatable for Add?l Credit? Yes - Total Credits: 6 Registration Restriction(s): Acceptance into the School of Business OR permission from a School of Business advisor OR have an approved Marketing minor
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3.00 Credits
This course blends the critical aspects of personal selling with the art and science of managing a sales force. Included are coverage of selecting, training, and evaluating salespeople; compiling a sales forecast and sales budget; and ethical and legal issues. (Spring) [Graded (Standard Letter)] Prerequisite(s): MKTG 2930 - Prerequisite Min. Grade: D- Registration Restriction(s): None
Prerequisite:
MKTG 2930
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3.00 Credits
The marketing capstone course. The overall function from a managerial viewpoint. Provides an opportunity to integrate marketing concepts and frameworks. Should be taken in last semester. (Spring) [Graded (Standard Letter)] Prerequisite(s): FIN 3250 and MGMT 3180 and MKTG 3010 - Prerequisite Min. Grade: D- Registration Restriction(s): None
Prerequisite:
FIN 3250 A MGMT 3180 A MKTG 3010
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