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BMKT 1399: St:
3.00 Credits
University of the Incarnate Word
No course description available.
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BMKT 2310: Introd/Latino Mktg Environment
3.00 Credits
University of the Incarnate Word
Targeting the Hispanic market requires an understanding of a complex system of sociocultural, religious, economic, political, and historical factors that shape the Latino mind. The purpose of this course is to expose students to a number of academic as well as experiential activities that broaden subculture awareness.
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BMKT 2399: St:
3.00 Credits
University of the Incarnate Word
No course description available.
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BMKT 3198: Is:
1.00 Credits
University of the Incarnate Word
No course description available.
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BMKT 3198 - Is:
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BMKT 3298: Is:
2.00 Credits
University of the Incarnate Word
No course description available.
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BMKT 3319: Internship in Marketing
3.00 Credits
University of the Incarnate Word
Practical experience in marketing through monitored work experience. Prerequisite: minimum 3.0 GPA; 12 hours in BMKT and permission of the instructor. (Fall, Spring)
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BMKT 3331: Principles of Marketing
3.00 Credits
University of the Incarnate Word
Introductory course providing comprehensive coverage of marketing concepts and strategies. A managerial approach is used that focuses on the practices, problems and decisions of the marketing manager. (Fall, Spring, Summer) required.
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BMKT 3333: Integrated Marketing Comm
3.00 Credits
University of the Incarnate Word
The study of advertising and other promotional mix activities from an integrated marketing communications (IMC) perspective. Emphasis is on understanding the role of IMC in the overall marketing process and in the creation and maintenance of a branding strategy. Topics include brand positioning, the communication process, budgeting, creative strategy, media planning, the various IMC communication tools, and measuring and evaluating the effectiveness of the IMC program. Prerequisite: BMKT 3331. May be taken as a Cultural Studies elective. (Fall, Spring)
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BMKT 3334: Service Marketing
3.00 Credits
University of the Incarnate Word
Marketing concepts and strategies as they relate to the service organization; growth of the sevice economy; nature and characteristics of service organizations and the problems and opportunities posed by those characteristics and the development of effective marketing strategies. Prerequisite: BMKT 3331. (Fall)
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BMKT 3335: Sales Management
3.00 Credits
University of the Incarnate Word
Strategic planning, execution, and evaluation of the sales function within an organization. Emphasis is on territory design, performance and evaluation. Compensation and sales force training are also analyzed. Prerequisite: BMKT 3331. (Fall)
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