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Course Criteria
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3.00 Credits
Introduction to the techniques and practices of advertising, including strategy, copy development and production with emphasis on application from a marketing standpoint. Topics will include consumer behavior, persuasion, the development of advertising copy and the preparation of a complete advertising plan. 3 credits (Spring)
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3.00 Credits
An introduction to marketing concepts and study of marketing functions, consumer behavior, marketing research, and channels of distribution. Emphasis will be placed on the application of these concepts to case studies. Writing intensive course. 3 credits (Fall, Spring)
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3.00 Credits
A case study oriented course designed to develop an understanding of the complexity of performing marketing functions in a modern business firm. Special attention is given to the nature and scope of strategic marketing decisions regarding the firm's product mix, price policy, promotional programs, and channels of distribution. Writing intensive course. 3 credits (Spring)
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3.00 Credits
This course provides an overview of the issues, technology and environment of electronic commerce. Challenges and opportunities of electronic businesses are included. Key business and technology elements of electronic commerce are explored. Prerequisite: none. 3 credits (Fall)
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3.00 Credits
An introductory course that presents a broad, yet detailed, picture of the global practice of international business. It provides relevant theoretical and practical insights concerning the role international politics, economics, culture, exchange rates, and foreign competition play in management of international business. Prerequisite: Sophomore status. A writing intensive course. 3 credits (Fall)
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3.00 Credits
Case method approach to study the principles of law and the legal aspects of business including the background, philosophy and operation of the American legal system. 3 credits (Spring) Chemistry
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3.00 Credits
A comprehensive, hands-on introduction to industry-standard microcomputer application software for developing electronic spreadsheets, databases, reports and graphics. Designed specifically for non-computer majors, the course provides an overview of microcomputer operations, terminology and the usage of applications software to solve problems and make decisions. 3 credits (Fall, Spring)
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3.00 Credits
Advanced concepts and techniques for utilizing industry-standard microcomputer application software are explored. Customization of software packages; creation of macros; importing and exporting of electronic spreadsheets, databases, and graphics into reports and manuscripts; desktop publishing techniques; and the use of presentation software to enhance delivery of papers, reports, and research projects are included. Internet concepts and the World Wide Web are reviewed. Prerequisites: CCS 102, or equivalent; or competency in the use of basic microcomputer software and familiarity with computer hardware; or permission of the Business Department. 3 credits (Fall, Spring) Economics
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3.00 Credits
Topics include: the structure of the atom, the periodic table, chemical bonding, chemical formulas and equations, the states of matter and the property of gases. Prerequisite: Basic math proficiency. 3 credits (Fall)
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3.00 Credits
Laboratory procedures designed to illustrate CHE 101 General Chemistry principles. Development of basic laboratory skills. Two laboratory hours per week. Prerequisite or co-requisite: CHE 101. 1 credit (Fall)
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