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MKTG 303: Business Development I
3.00 Credits
The Citadel
Study the stages of the business development process and the role of sales in the current marketing environment. Explore adaptive selling techniques and developing effective interpersonal communications skills. This course was previously listed as BADM 334.
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MKTG 303 - Business Development I
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MKTG 401: Marketing Management
3.00 Credits
The Citadel
Integrate the concepts of marketing planning and decisionmaking from the point of view of the marketing manager in a changing economic, social, and legal environment. Learn concepts and methods of analysis used in formulating product, distribution, promotion, and pricing strategy. This course was previously listed as BADM 401.
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MKTG 401 - Marketing Management
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MKTG 402: Business Development II
3.00 Credits
The Citadel
A continuation of Business Development I, explore the business development process, and the role of sales in the business-to-business marketplace. Apply adaptive selling techniques and effective interpersonal communication skills to compete in national and regional sales competitions. This course was previ- ously listed as BADM 408.
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MKTG 402 - Business Development II
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MKTG 403: Marketing Analytics & Inquiry
3.00 Credits
The Citadel
Learn how to develop performance measurement systems for marketing channels, incorporating measuring website traffic, conducting market research, estimating usage patterns, and interpreting website visitor behavior. Review online metrics, compare marketing analytics vendors, and develop ways to communicate performance. Explore key concepts and methods of marketing research apply those tools to solve real-life business problems. This course was previously listed as BADM 441.
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MKTG 403 - Marketing Analytics & Inquiry
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MKTG 404: Negotiation & Conflict Rsolutn
3.00 Credits
The Citadel
Explore the theory and practice of dispute resolution using interest-based mediation and negotiation techniques. Gain a broad understanding of mediation and negotiation strategies, learn skills that lead to greater success in managing conflict, and develop confidence in the mediation process as an effective means for resolving interpersonal, organizational, and community disputes. This course was previously listed as BADM 442.
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MKTG 404 - Negotiation & Conflict Rsolutn
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MKTG 405: Create Your Own Adventure
3.00 Credits
The Citadel
Develop and certify individual skill sets for better positioning in the marketplace. This course was previously listed as BADM 443.
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MKTG 405 - Create Your Own Adventure
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MKTG 406: International Marketing
3.00 Credits
The Citadel
Explore global, cultural and ethical issues, and decision areas facing the marketing manager. Examine cross- cultural differences and the need for careful adaptation of marketing efforts. This course was previously listed as BADM 413.
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MKTG 406 - International Marketing
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MKTG 407: Consumer Behavior
3.00 Credits
The Citadel
Study behavioral science theories and related marketing models useful to managers in understanding consumers in domestic and global marketplaces. This course was previously listed as BADM 414.
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MKTG 407 - Consumer Behavior
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MKTG 460: Marketing Internship
3.00 Credits
The Citadel
Receive academic credit for real-world marketing experience to complement the classroom education already received. Explore a variety of issues faced by today's firms and their managers, the kinds of information firms collect and use, and the development of solutions for business problems. Work ten to twelve hours each week alongside a senior level manager in a business. This course can be taken up to two times for a maximum of six earned credit hours. Enrollment in this internship course is contingent upon department head approval.
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MKTG 460 - Marketing Internship
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MKTG 470: Special Topics in MKTG
3.00 Credits
The Citadel
Explore a variety of advanced, marketing-oriented topics at the discretion of the instructor and under the supervision of the department head. This course was previously listed as BADM 430-435.
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MKTG 470 - Special Topics in MKTG
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