MKTG 407 - Consumer Behavior

Institution:

The Citadel

Subject:

Description:

Study behavioral science theories and related marketing models useful to managers in understanding consumers in domestic and global marketplaces. This course was previously listed as BADM 414.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

09/01/2008 - 08/14/2020 

Institution Website:

www.citadel.edu

Phone Number:

(843) 225-3294

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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