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  • MKT 371: Advertising Management

    3.00 Credits
    Bryant University

    Session Cycle: Fall and Spring Yearly Cycle: Annual An overview of promotional activities, this course emphasizes the following topics: determining marketing and promotional objectives; developing creative themes; writing for print and broadcast media; testing messages; and evaluating advertising effectiveness. Students also develop creative-thinking and decision-making skills through the case-study methods. Students explore the uses of computer techniques in media planning and budgeting, as well as the impact of government regulation and public opinion on advertising. Junior standing is required. 3.000 Credit Hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture College of Business Undergraduate Division Marketing Department Course Attributes: Marketing Concentration, Marketing Minor
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  • MKT 380: Services Marketing

    3.00 Credits
    Bryant University

    Session Cycle: Spring Yearly Cycle: Annual Because numerous key differences exist between the marketing and management of services and the marketing of goods, this course focuses on the unique marketing problems and needs associated with service offerings as well as management strategies and tactics needed for success in a service setting. The importance of service marketing and management expertise is highlighted by the dominance of and increasing dependence on services in developed economies. 3.000 Credit Hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture College of Business Undergraduate Division Marketing Department Course Attributes: Marketing Concentration, Marketing Minor
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  • MKT 381: E-Marketing

    3.00 Credits
    Bryant University

    Session Cycle: Spring Yearly Cycle: Annual This course examines the impact of Internet-related technologies for the organization's customers (both consumer and business). Product, pricing, communication, and distribution strategies considered by marketing management which need to be supported by the design and implementation of Internet-based systems are explored. The composition, structure and impact of "e-marketplaces" on the organization and its marketing program are also investigated. 3.000 Credit Hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture College of Business Undergraduate Division Marketing Department Course Attributes: Marketing Concentration, Marketing Minor
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  • MKT 382: New Product Development

    3.00 Credits
    Bryant University

    Session Cycle: Fall and Spring Yearly Cycle: Annual This course introduces the student to the numerous stages an organization executes to bring a new product to market. It covers the decisions that management and marketing must make to bring a product from the concept generation and problem based ideation to marketing testing and launch management. 3.000 Credit Hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture College of Business Undergraduate Division Marketing Department Course Attributes: Marketing Concentration, Marketing Minor
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  • MKT 385: Special Topics in Marketing

    3.00 Credits
    Bryant University

    This course focuses upon selected topics in marketing. Examples of topics which may be covered include channel management, direct marketing, advertising-copy, graphics layout and design and advanced research techniques. Topics are selected at the discretion of the department. Junior standing is required. 3.000 Credit Hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture College of Business Undergraduate Division Marketing Department Course Attributes: Marketing Concentration, Marketing Minor
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  • MKT 391: Marketing Internship

    3.00 Credits
    Bryant University

    Individually supervised employment in an area of marketing (such as retailing, advertising, sales and marketing research) which involves the application of marketing theory and principles to the work environment. Students are required to work a minimum of ten hours per week on the job, meet periodically with their supervising faculty member research related literature and prepare a substantive report on their work experience. This course requires department approval and is limited to second semester juniors and to seniors. 3.000 Credit Hours Levels: Undergraduate Schedule Types: Internship College of Business Undergraduate Division Marketing Department Course Attributes: Marketing Concentration, Marketing Minor
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  • MKT 399: Honors:Special Topics in Marketing

    3.00 Credits
    Bryant University

    Honors courses provide the opportunity for exceptional achievement. Instructors use methods and introduce concepts that will challenge the highly motivated student. Often interdisciplinary in approach and sometimes team taught, honors courses typically offer students occasions to extend their learning beyond the classroom. Junior standing is required. 3.000 Credit Hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture College of Business Undergraduate Division Marketing Department Course Attributes: Marketing Concentration, Marketing Minor
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  • MKT 410: Business-To-Business Marketing

    3.00 Credits
    Bryant University

    Session Cycle: Fall and Spring Yearly Cycle: Annual Students in this course investigate the domestic and international activities involved in marketing products, and services to industrial buyers, governments, and marketing intermediaries. Students learn a marketing approach to business strategy. The course stresses value and vendor analysis, contracting, physical distribution, channel relationships, and pricing strategy. Senior standing is required. 3.000 Credit Hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture College of Business Undergraduate Division Marketing Department Course Attributes: Marketing Concentration, Marketing Minor
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  • MKT 412: Marketing Policy and Problems

    3.00 Credits
    Bryant University

    Session Cycle: Fall and Spring Yearly Cycle: Annual This course gives students practice leading to experience in strategy development. Using a case method, students apply their knowledge of marketing and other business subjects to actual marketing situations facing various types and sizes of organizations in a variety of industries. Students develop, sharpen, and test their analytic skills in the following areas: situational analysis, data interpretation, opportunity and problem determination, decision making under uncertainty, and development and defense of strategies. Senior standing is required. 3.000 Credit Hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture College of Business Undergraduate Division Marketing Department Course Attributes: Marketing Concentration, Marketing Minor
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  • MKT 413: Multinational Business Simulation

    3.00 Credits
    Bryant University

    Session Cycle: Spring Yearly cycle: Annual This course involves a semester-long computer simulation in which the participants, working together in small teams, play the management roles of competing multinational firms. Though the course heavily emphasizes finance, marketing, and production decision making, participants will need to master all aspects of running an enterprise. The course offers many noteworthy features: international scope, strategic focus, lots of written and oral communication, considerable analytic work using spreadsheets and various statistical packages, and coping with sticky ethical and environmental issues. Students will develop leadership, as well as team building skills. This course is cross-listed with BUS413, FIN413 and MGT413. 3.000 Credit Hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture College of Business Undergraduate Division Marketing Department Course Attributes: Finance Concentration, Finance Minor, International Business Minor, Management Concentration, Management Minor, Marketing Concentration, Marketing Minor
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