MKT 380 - Services Marketing

Institution:

Bryant University

Subject:

Description:

Session Cycle: Spring Yearly Cycle: Annual Because numerous key differences exist between the marketing and management of services and the marketing of goods, this course focuses on the unique marketing problems and needs associated with service offerings as well as management strategies and tactics needed for success in a service setting. The importance of service marketing and management expertise is highlighted by the dominance of and increasing dependence on services in developed economies. 3.000 Credit Hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture College of Business Undergraduate Division Marketing Department Course Attributes: Marketing Concentration, Marketing Minor

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.bryant.edu

Phone Number:

(401) 232-6000

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.