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  • MGT 485: Special Topics in Management

    3.00 Credits
    Bryant University

    At the department's discretion, this course presents topics that vary from offering to offering. Special topics may include Interpersonal Communications for Management, Advanced Topics in Operations Management, and Management of Technological Innovation. Senior standing is required. 3.000 Credit Hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture College of Business Undergraduate Division Management Department Course Attributes: Management Concentration, Management Minor
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  • MGT 497:

    3.00 Credits
    Bryant University

    Directed Study in Management Under faculty supervision, students pursue a well defined area of interest in management. Permission of department chair is required. Senior standing is required. 3.000 Credit Hours Levels: Undergraduate Schedule Types: Directed Study College of Business Undergraduate Division Management Department Course Attributes: Management Concentration, Management Minor
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  • MGT 499: Honors:Special Topics in Management

    3.00 Credits
    Bryant University

    Honors courses provide the opportunity for exceptional achievement. Instructors use methods and introduce concepts that will challenge the highly motivated student. Often interdisciplinary in approach and sometimes team taught, honors courses typically offer students occasions to extend their learning beyond the classroom. Senior standing is required. 3.000 Credit Hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture College of Business Undergraduate Division Management Department Course Attributes: Management Concentration, Management Minor MGT ELEC - Management Elective Transfer equivalency for a Management elective. 3.000 Credit Hours Levels: Undergraduate Schedule Types: Transfer Elective College of Business Undergraduate Division Management Department Course Attributes: Management Concentration, Management Minor
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  • MKT 201G: Global Dimensions of Marketing

    3.00 Credits
    Bryant University

    Session Cycle: Fall Yearly Cycle: Annual This course deals with the marketing management of the business enterprise and the role of the financial manager in value creation. Specifically, at end of this course, the student should be able to: (1) Define terminology important to marketing planning and implementation; (2) Identify and describe the marketing environment and planning process; (3) Identify key principles of, and apply concepts related to, product development, pricing, promotion, and distribution; (4) Understand the key issues related to the marketing function; and (5) Learn about problem analysis and decision making through active participation. Although this course deals with common marketing concepts and problems, these topics are analyzed in a broader context with an international emphasis. Sophomore standing is required. 3.000 Credit Hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Directed Study, Lecture College of Business Undergraduate Division Marketing Department
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  • MKT 203: Honors:Contemporary Marketing Principles Seminar

    3.00 Credits
    Bryant University

    Session Cycle: Fall and Spring Yearly Cycle: Annual This course will expose students to the core marketing principles and the use of those principles to accomplish marketing tasks. Students will examine current marketing issues in detail and read current business/marketing periodicals on topics relevant to marketing. 3.000 Credit Hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture College of Business Undergraduate Division Marketing Department Course Attributes: Honors Course
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  • MKT 311: Consumer Behavior

    3.00 Credits
    Bryant University

    Session Cycle: Fall and Spring Yearly Cycle: Annual In this course students concentrate on the ultimate or final user, examining anticipatory and consummatory, rational and emotional, instinctive and collectivist behavioral variables in the light of conceptual contributions from economics, psychology, sociology, and anthropology. Junior standing is required. 3.000 Credit Hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture College of Business Undergraduate Division Marketing Department Course Attributes: Financial Services Conc., Marketing Concentration, Marketing Minor
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  • MKT 312: Marketing Research

    3.00 Credits
    Bryant University

    Session Cycle: Fall and Spring Yearly Cycle: Annual Students in this course learn to develop the information necessary for marketing decision-making. This course emphasizes a management-oriented analysis of marketing phenomena including the following: identifying and defining marketing problems, designing research, acquiring information, evaluating data, and presenting research. Junior standing is required. 3.000 Credit Hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture College of Business Undergraduate Division Marketing Department Course Attributes: Marketing Concentration, Marketing Minor
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  • MKT 360: Retail Management

    3.00 Credits
    Bryant University

    Session Cycle: Spring Yearly Cycle: Annual Retailing is addressed as a unique business and marketing format, which is distinct from manufacturing and wholesaling. The course examines how retailers have evolved and indentifies challenges that retailers face in the 21st century, as well as the role of the internet in retail strategy. The development of approaches to attract consumers and cultivate long-term relationships is a significant theme throughout the semester. Course objectives include achieving an understanding of the global environment in which retailers operate; the need for a strategic approach to retail management; the types and sources of informtion available to enhance marketing decision-making; and the relationship among the marketing mix variables and their application to retailing. 3.000 Credit Hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture College of Business Undergraduate Division Marketing Department Course Attributes: Marketing Concentration, Marketing Minor
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  • MKT 363: Personal Selling

    3.00 Credits
    Bryant University

    Session Cycle: Fall and Spring Yearly Cycle: Annual This course exposes students to techniques that will prove of immediate value in their first selling position. Key topics of selling, such as how to locate, qualify, and approach prospects, how to make a good sales presentation, how to meet objections and how to close the sale are dealt with in considerable detail. Students do at least one taped interview-presentation under conditions as realistic as possible. Junior standing is required. 3.000 Credit Hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture College of Business Undergraduate Division Marketing Department Course Attributes: Financial Services Conc., Marketing Concentration, Marketing Minor
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  • MKT 368: International Marketing

    3.00 Credits
    Bryant University

    Session Cycle: Fall Yearly Cycle: Annual An overview of marketing goods and services in international markets. Students learn to evaluate the international legal, political, social, and economic environments in relation to international marketing strategies. Students explore entry strategies, including import/export entry and exit strategies, as means of effective marketing across national boundaries. Junior standing is required. 3.000 Credit Hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture College of Business Undergraduate Division Marketing Department Course Attributes: Marketing Concentration, Marketing Minor
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