MKT 360 - Retail Management

Institution:

Bryant University

Subject:

Description:

Session Cycle: Spring Yearly Cycle: Annual Retailing is addressed as a unique business and marketing format, which is distinct from manufacturing and wholesaling. The course examines how retailers have evolved and indentifies challenges that retailers face in the 21st century, as well as the role of the internet in retail strategy. The development of approaches to attract consumers and cultivate long-term relationships is a significant theme throughout the semester. Course objectives include achieving an understanding of the global environment in which retailers operate; the need for a strategic approach to retail management; the types and sources of informtion available to enhance marketing decision-making; and the relationship among the marketing mix variables and their application to retailing. 3.000 Credit Hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture College of Business Undergraduate Division Marketing Department Course Attributes: Marketing Concentration, Marketing Minor

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.bryant.edu

Phone Number:

(401) 232-6000

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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