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Course Criteria
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3.00 Credits
A survey of approaches to acquiring and validating knowledge about human communication. Examines how research questions are posed and appropriate methods of inquiry selected. Assesses the strengths and limitations of critical, qualitative, and quantitative methods. Student projects integrate inquiry methods with research and analysis of published literature. Prerequisite: COM 2013.
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3.00 Credits
Introduction to principles of advertising and advertising's relationship to both the mass media and the marketing process. Surveys the historical aspect of advertising, creative production, and media planning.
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3.00 Credits
Utilizing "real world and real time" clients (mostly pro bono accounts), students are elevated to the next level of creative concept and media evaluation; emphasis placed on market/consumer/media research, concept brainstorming, competitive analysis, and print and broadcast creative executions, culminating in a full scale, comprehensive presentation to the client(s).
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3.00 Credits
Writing, performance, and technical production of video programs and program segments in the studio. Emphasis on a studio-laboratory setting. Applications include broadcast or corporate television news writing, interviewing, and production. Same as FLM 3473.
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3.00 Credits
The nature of visual communication, including perceptual limitations, visual literacy, and visual communication's impact on social reality. Emphasis on the evolution, emergence, and impact of visual media as well as strategies for analyzing visual media. Same as WS 3483.
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3.00 Credits
Entry-level professional course covering basic techniques of news writing as well as strategies for researching, organizing, and writing effective memos, letters, and reports.
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3.00 Credits
Survey of the history of ideas concerning free expression. Examination of the history and philosophy of such issues as the ideology of journalism, media ethics, the First Amendment, broadcast regulation, and the many discourses concerning expression, control, and regulation.
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3.00 Credits
Applies knowledge and skills in approved organizations on or off campus within various media-related or communication-oriented settings. Some internships result from national, competitive programs. Prerequisites: Communication major, 75 hours, and at least 2.75 GPA in major or recommendation of major advisor.
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3.00 Credits
Provides an opportunity for students and faculty to engage in thorough study of a substantial topic in communication. May be repeated with different topics.
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