COM 3453 - Media & Concept Strategy

Institution:

University of Tulsa

Subject:

Description:

Utilizing "real world and real time" clients (mostly pro bono accounts), students are elevated to the next level of creative concept and media evaluation; emphasis placed on market/consumer/media research, concept brainstorming, competitive analysis, and print and broadcast creative executions, culminating in a full scale, comprehensive presentation to the client(s).

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.utulsa.edu

Phone Number:

(918) 631-2000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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