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Course Criteria
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4.00 Credits
This course is offered as a general elective and open to all students. The topics include: intellectual property rights; the role of attorneys, agents and business managers; the recording industry; and electronic media. Offered occasionally. (Course NOT a substitute for BU3600, BU3605 or BU3610). Prerequisite: EMS
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2.00 Credits
This course provides an intensive perspective on mutual fund investing as it applies to equity, bonds, and money markets. The pro's and con's of many different strategies will be evaluated using theoretical models and empirical data. (2 credit course) Offered every year. Prerequisites: EMS; Math proficiency or MA1020
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2.00 Credits
This course is designed to provide the theoretical and practical foundations for investing in stocks and bonds at the individual level. Topics include: equity and bond valuation models, long run vs short run strategies, technical and fundamental analysis, analysis of historical time series, developed vs. emerging markets, and stock market volatility. Offered every year. (2 credit course). Prerequisites: EMS; Math proficiency or MA1020
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2.00 Credits
An introduction to insurance products utilized in the financial planning process as a means to protect assets, and maintain and accumulate wealth. Topics include life insurance, property & casualty insurance, health insurance, Medicare, Medicaid, long-term care insurance, and disability insurance. (2 credit course) Offered every year. Prerequisite: BU3511
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2.00 Credits
The focus of this course is international investing in stocks, bonds, and money market instruments of developed and emerging markets. The risk-reward nexus will be investigated by assessing currency, political, and general economic conditions and risks in foreign countries. Offered every year. (2 credit course) Prerequisite: EMS; Math proficiency or MA1020
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4.00 Credits
A comprehensive introduction to marketing principles with emphasis on the marketing concept as means of distributing goods and services in a competitive economy. Examines market determination and population segmentation for product planning, product distribution systems, pricing policies and practices, and promotion strategies. Offered every semester. Prerequisite: Junior Standing.
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4.00 Credits
A comprehensive introduction to retailing, including retail institutions, strategies, store location, pricing, organization, buying and merchandising, management and control. Offered every semester. Prerequisite: BU3800
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4.00 Credits
The standard definistion of E-Commerce (electronic commerce, EC, or e-business) is the buying and selling of goods and services on the Internet, especially the World Wide Web. Not only will this course provide students with an overall understanding of the history, development, and economics of e-commerce, but also provide students with a working knowledge of the terms, concepts, and components of E-Commerce, including e-tailing, market research and privacy, electronic data interchange (EDI), e-mail, Internet telephony, business-to-business transactions, and Internet security. Offered every year. Prerequisites: CS1500 or equivalent; BU3800; Junior standing
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4.00 Credits
The course stresses the importance of planning, research, organization, clarity, conciseness, positive tone mechanics and format in business comunications. Business letters, memos and reports will be written and analyzed. Offered every semester. (Beginning Fall 2004, course offered as BU3905). Prerequisite: BU3511
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2.00 Credits
This course is an introduction to the fundamentals of business communications. It emphasizes planning, research, organization, clarity, conciseness, positive tone, mechanics and format. Business letters, memos and reports will be written and analyzed. (Replaces BU3900) Offered every semester. (2 credit course) Prerequisite: EMS
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