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  • CM 250: Visual Cultures

    4.00 Credits
    Arcadia University

    Introduction to the history, theory and criticism of visual communication. Examination of our assumptions about visual imagery; how it is shaped and transformed by the social history of mechanical inventions (camera, cinematography and television). The course develops a critical attitude toward perceiving and analyzing images of contemporary culture in photography, advertising, motion pictures and television. Evaluation of other forms of visual communication (street murals, posters, graffiti and billboards) which sustain their role in the age of technological imagery. Prerequisites: CM101 and sophomore standing.
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  • CM 268: Visual Media & The Web

    4.00 Credits
    Arcadia University

    This course is an exploration of methods of Web Design using HTML, XHTML, JavaScript and multi-media software tools such as Photoshop, Image ready, Dreamweaver and Front Page. The course is designed to give the student a solid foundation in HTML scripting, JavaScript code, FTP file transfers, image preparation of the Web. Students will develop skills to communicate and design effectively their messages in a local and global context. Students will create and maintain their own Web sites, as well as develop Web Pages and sites for community organizations and school functions. Prerequisites: CM101 or permission of the instructor
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  • CM 270: Practicum in Communications

    2.00 Credits
    Arcadia University

    Experiential projects in communications. Students may make arrangements for work experience in the communications field. Minimum of six hours per week. Supervised by an adviser and workplace supervisor. Evaluation includes proficiency tests in practical areas and a report on the utilization of communications skills/technology. Does not replace internship requirements. May be taken twice with the permission of the adviser. Prerequisite: CM101; or permission of the instructor.
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  • CM 275: Video Production I

    4.00 Credits
    Arcadia University

    The course acquaints the student with all phases of video production. Explores techniques and aesthetics of television/video as an expressive, informative and persuasive medium. Topics include pre-production planning (scripts, storyboards, floor plans, etc.), graphics, lighting, camera operation, group work, and preliminary introduction to field shooting and post-production editing. Emphasis on the philosophy and practices of independent video and film production in the U.S. Studio practice time required.
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  • CM 286: Communication Elective

    0.00 Credits
    Arcadia University

    No course description available.
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  • CM 317: Public Relations

    4.00 Credits
    Arcadia University

    Study of principles and practices of public relations and the rhetorical concerns of oral and written communication. Surveys strategies, "packaging," layout and evaluation for various audiences. Emphasizes writing in every stage. Provides introductory preparation for publilc relations careers as well as general background in communications. Includes guest lectures, frequent short writing assignments and an individual project. Prerequisite: junior standing.
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  • CM 319: Writing for Radio and Television

    4.00 Credits
    Arcadia University

    Analysis and production of writing for television and radio. General and specific principles of writing for different formats, with consideration of audiences, scope of the medium and creative freedom in the production process. Examines script writing as integral to the different production processes in the media. Emphasis on a variety of forms and expression. Focuses on documentary, entertainment and advertising scripts. Prerequisite: junior standing or above.
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  • CM 325: Media Studies

    4.00 Credits
    Arcadia University

    Analytical, critical and historical approaches to the U.S. media institutions and their content. Emphasizes broad interdisciplinary study of mass communications. Includes focus on central issue in cultural studies and a critique of historical paradigms in mass communications. Prerequisite: CM 101 and CM250; or permission of the instructor.
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  • CM 340: Special Studies in Communications

    4.00 Credits
    Arcadia University

    Advanced course on special topics such as media criticism, issues in cultural studies, theories of communications and interdisciplinary perspectives in communications. In-depth study of specific issues. Topics vary according to the interests of students and faculty. Recent topics include: “The Body in Film, TV and Culture,” “Culture and Communication,” “Post-modernism: the Visual Arts,” "Internet Culture", "Bond and Beyond", "MediaMovies", "The Matrix", “Science Fiction Cinema”, "International Cinema" and “Women’s Cinema.”
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  • CM 350: Video Production II

    4.00 Credits
    Arcadia University

    The course covers all phases of field and studio production (preplanning, scriptwriting, preparing storyboards, shooting, editing, sound mixing and master-tape preparation). Each student will produce a (two-track sound) documentary/video essay on a social topic. Students work on a cooperative basis, creating responsible crews among themselves. The course emphasizes the ethics, principles and practice of independent video production. All-round training in production techniques, organizational ability to work in groups, and qualities of independent thinking embedded in awareness of the social and historical potential of the medium. Lab time required. Prerequisites: CM275 and permission of the instructor.
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