CM 317 - Public Relations

Institution:

Arcadia University

Subject:

Communications

Description:

Study of principles and practices of public relations and the rhetorical concerns of oral and written communication. Surveys strategies, "packaging," layout and evaluation for various audiences. Emphasizes writing in every stage. Provides introductory preparation for publilc relations careers as well as general background in communications. Includes guest lectures, frequent short writing assignments and an individual project. Prerequisite: junior standing.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.arcadia.edu

Phone Number:

(215) 572-2900

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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