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  • MGMT 312: Advanced Managerial Finance

    3.00 Credits
    SUNY College at Geneseo

    A study of advanced financial management techniques. Specific topics covered include valuation and risk/return, leasing, capital budgeting, capital structure, dividend policy, and mergers/acquisitions/LBOs. Prerequisites: MGMT 311. Restricted to School of Business majors and minors. Others may seek permission from the School of Business. Credits: 3(3-0) Offered every spring
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  • MGMT 313: Security Valuation and Analysis

    3.00 Credits
    SUNY College at Geneseo

    An in-depth study of security valuation. Specific topics covered include the organization and functioning of securities markets, security market indicator series, modern developments in investment theory, capital market theory, bond portfolio management, stock options, warrants and convertible securities, commodity futures, and international diversification. Prerequisites: MGMT 311. Restricted to School of Business majors and minors. Others may seek permission from the School of Business. Credits: 3(3-0) Offered every fall
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  • MGMT 315: Financial Statement Analysis

    3.00 Credits
    SUNY College at Geneseo

    This course is an in-depth study of financial statements, with particular emphasis on using a combination of accounting numbers and information from other sources to estimate the value of corporate securities. The course advances a perspective that financial accounting sometimes describes, and sometimes obscures, the fundamental eco- nomic activities of the firm. Topics include business strategy and its impact on financial statements, the qualities and limitations of accounting information, earnings quality and earnings management, making adjustments to financial statements, using supplemental disclosure, off-balance-sheet financing, forecasting, proformas, and the use of financial statement information in valuation models. Also cross registered as ACCT 315. Prerequisites: MGMT 311. Restricted to School of Business majors and minors. Others may seek permission from the School of Business. Credits: 3(3-0) Offered when demand issufficient
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  • MGMT 316: International Finance

    3.00 Credits
    SUNY College at Geneseo

    An advanced course in financial decisionmaking in the international context. Emphasis is given to micro- and macro-economic analysis of international financial accounting, foreign exchange and financial markets, multinational financial operations, foreign investment, and the rapidly changing institutional structure of international finance. Prerequisites: MGMT 311. Restricted to School of Business majors and minors. Others may seek permission from the School of Business. Credits: 3(3-0) Offered every spring
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  • MGMT 322: Managerial Economics

    3.00 Credits
    SUNY College at Geneseo

    An integrated study of the principles of economic and management science theory. Emphasis is given to behavioral variables in decision-making, market structure, pricing under non-competitive conditions, and forecasting. (Cross listed with ECON 322). Prerequisites: ECON 102, ECON 202 and junior standing. Restricted to School of Business majors and minors. Others may seek permission from the School of Business. Credits: 3(3-0) Offered when demand is sufficient
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  • MGMT 325: Money and Financial Intermediation

    3.00 Credits
    SUNY College at Geneseo

    A study of monetary theory and the processes of financial intermediation. Emphasis is given to the theory of money, interest rates, types of financial intermediaries, central banking, and public control of financial intermediation and markets. (Cross listed with ECON 325). Prerequisites: ECON 102 and junior standing. Restricted to School of Business majors and minors. Others may seek permission from the School of Business. Credits: 3(3-0) Offered when demand is sufficient
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  • MGMT 333: Marketing Research

    3.00 Credits
    SUNY College at Geneseo

    An in-depth study of the fundamentals of marketing research, with emphasis on appropriate methods of survey research. Topics include the role of marketing research in achieving total quality management; principles of research design and exploratory research; survey design and administration; and data analysis techniques. Prerequisites: MGMT 331 and ECON 202. Restricted to School of Business majors and minors. Others may seek permission from the School of Business. Credits: 3(3-0) Offered every spring
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  • MGMT 334: Marketing Communications

    3.00 Credits
    SUNY College at Geneseo

    An in-depth study of the fundamentals of promotion management and marketing communications. Topics include the consumer behavioral foundations of marketing communications, sales management and personal selling, advertising, sales promotion, public relations, publicity, and the role of integrated marketing communications in marketing management and total quality management. Prerequisites: MGMT 331. Restricted to School of Business majors and minors. Others may seek permission from the School of Business. Credits: 3(3-0) Offered every fall
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  • MGMT 337: Marketing Management

    3.00 Credits
    SUNY College at Geneseo

    A capstone course covering managerial issues in marketing, including organization of the marketing function; product management; planning and control systems; and sales force management, including recruitment and selection, training, motivation, and supervision. Prerequisites: MGMT 333 or MGMT 334 and senior standing. Restricted to School of Business majors and minors. Others may seek permission from the School of Business. Credits: 3(3-0) Offered when demand is sufficient
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  • MGMT 338: Internet Marketing

    3.00 Credits
    SUNY College at Geneseo

    The Internet has become a key technology for the practice of marketing. To thrive in this new digital age, marketers must rethink their strategies for the 4Ps and adapt them to today's new environment. This course is designed to help marketing students learn the art of managing a virtual market place and develop product, pricing, placement and promotion strategies relevant to this new model of business. Paraphrasing Philip Kotler's definiton of marketing, Internet Marketing is the process of building and maintaining customer relationships through on-line activities to facilitate the exchange of product and services that satisfy the goals of both customers and sellers. Although the use of digital technology is the key to Internet marketing, this course is not designed to create experts in web page programming languages. The class will include 40% lecture to discuss the basic concepts and theories and 60% hands-on exercises, web surfing, and learning activities that show the application of theories. Prerequisites: MGMT 331 and Junior status. Restricted to School of Business majors and minors. Others may seek permission from the School of Business. Credits: 3(3-0) Offered when demand is sufficient
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