MGMT 333 - Marketing Research

Institution:

SUNY College at Geneseo

Subject:

Description:

An in-depth study of the fundamentals of marketing research, with emphasis on appropriate methods of survey research. Topics include the role of marketing research in achieving total quality management; principles of research design and exploratory research; survey design and administration; and data analysis techniques. Prerequisites: MGMT 331 and ECON 202. Restricted to School of Business majors and minors. Others may seek permission from the School of Business. Credits: 3(3-0) Offered every spring

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.geneseo.edu/

Phone Number:

(585) 245-5211

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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