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Course Criteria
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3.00 Credits
Examination of channels used to communicate with mass audiences in the United States, with emphasis on developments in books, newspapers, magazines, film, radio, television, and the World Wide Web. Includes news, advertising, public relations, New Media, and global communications concepts and the social, cultural, political, and economic impacts of media on society. Controls on media will be described, and media theories will be explored. Credit, 3 semester hours
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3.00 Credits
An introduction to mass media writing formats, styles, and conventions for print journalism, broadcasting, and public relations. The basic formats, techniques, and professional principles needed to develop skills in writing news stories, press releases, broadcast, advertising, and Web copy. Credit, 3 semester hours. PREREQ: ENG 1050.
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3.00 Credits
An examination of how communication media operate as industries, makers of meaning, and shapers of our public world. Although the course focuses on the United States, attention is given to globalization of media institutions, texts, and audiences. Credit, 3 semester hours.
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3.00 Credits
Critical, philosophic inquiry into the influence of media technologies and economies on popular culture, and vice versa, using grand theories and theoretical perspectives of the modern (and postmodern) era. Students will consider what thinkers such as Marx, Freud, and McLuhan said, or would have said, about music, dance, fashion, film, broadcasting, journalism, and other arts. Credit, 3 semester hours. PREREQ: ENG 1060 plus one of the following: PHI 1000, PHI 4230, MCM 2100, MCM 3600.
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3.00 Credits
This introductory course explores the increasing interaction between makers of domestic and foreign policy and global news media, especially newspapers, television, magazines, radio and the internet. Their symbiotic relationships are analyzed through case studies. Credit, 3 semester hours.
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3.00 Credits
Legal and ethical considerations as they apply to the daily work of media practitioners. Emphasis on codes of ethics, professional codes, and state, federal, and local law. Credit, 3 semester hours. PREREQ: MCM 2100, 2400.
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3.00 Credits
Practical application of the principles of broadcasting, journalism, and public relations in the workplace. Interns will work in broadcasting stations, newspapers, public relations offices, and related sites under the supervision of experienced professionals. Interns will write papers evaluating their experiences as they relate to MCM courses. Credit, 3 semester hours. PREREQ: Consent of instructor. May not be taken by non-MCM majors.
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3.00 Credits
A second internship which MCM majors may take as an elective. It is not part of the Core Course requirement. Same requirements and prerequisites as MCM 4130. Credit, 3 semester hours.
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3.00 Credits
Examination of the critical role of information gathering and reporting in the field of mass communication. Emphasis on information acquisition, ethical information utilization, and preparing a major paper on a selected topic. PREREQ: MCM 2100, 2400. Credit, 3 sem. hours.
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3.00 Credits
A self-directed research project that is conceived, designed, and executed by the student and mentored by a faculty member, resulting in a substantive, completed, original work that is publication- or presentation- ready. Credit, 3 semester hours. PREREQ: 3.0 QPA, senior standing, MCM 4360, and permission of department chair.
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