MCM 2100 - Introduction to Mass Communication

Institution:

University of North Carolina at Pembroke

Subject:

Description:

Examination of channels used to communicate with mass audiences in the United States, with emphasis on developments in books, newspapers, magazines, film, radio, television, and the World Wide Web. Includes news, advertising, public relations, New Media, and global communications concepts and the social, cultural, political, and economic impacts of media on society. Controls on media will be described, and media theories will be explored. Credit, 3 semester hours

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.uncp.edu

Phone Number:

(910) 521-6000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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