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Course Criteria
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3.00 Credits
3 Credits, 3 Hours This course is designed to give the student an understanding of and a preparation for a career in small business management. The course covers the legal format of a business, startups, sales of existing business and franchising. It also covers the creation of a business plan, target markets, customer research, promotion, location, financing and sources of financing. Management and hiring as well as other legal issues and small business accounting are included in the topics covered by the course and where possible students are introduced to the use of the Internet.
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3.00 Credits
3 Credits, 3 Hours Administrative Office Management is the study of the various factors that contribute to making today's business office an efficient, productive enterprise. The course focuses on the application of both classic and contemporary management theories and the planning, organizing, leading, and controlling of the office environment, the human resources, office systems, and office functions. The ever-increasing role of technology; the importance of communication and collaboration; critical thinking and decision making; and contemporary business issues will be explored. Meets business elective requirements for business students.
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3.00 Credits
3 Credits, 3 Hours Introduction to the role and scope of marketing in both business and non profit sectors of our society. Concepts, strategies and institutions involved in the determination of consumer demand and potential of markets, product line and brand management; organization and implementation of distribution strategies and trade channel structure; pricing policies, programs and their implementation; promotional programs and techniques relevant to demand creation; overview of organization and management of the marketing process.
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3.00 Credits
3 Credits, 3 Hours Introduction to the field of retailing: types of retail institutions; store location, layout and organization; buying and merchandising techniques; retail advertising and sales promotion; personnel policies, organization of retail operations; retail accounting methods; career opportunities in retailing.
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3.00 Credits
3 Credits, 3 Hours Prerequisite: MKT 201 Theory and role of advertising in our economic system. Functions of advertising, principles of layout and copy, advertising production, advertising media, the advertising agency and the advertising department operations and reflections on advertising as part of the marketing and total promotion mix.
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3.00 Credits
3 Credits, 3 Hours Prerequisite: MKT201 or permission of the Discipline Coordinator Are you ready for the big leagues If you are passionate about a career in sports, this course is for you. This course provides students with insight into the sports marketing arena that has grown into a multi-billion dollar industry. Students will understand the core facets of the industry: marketing, public relations, sponsorship and licensing and how they are related. MKT240 Marketing Research 3Credits, 3 Hours An examination of concepts and practical methodologies used in marketing research. Emphasis is given to methods used to acquire primary data, questionnaire design, statistical sampling and focus groups.
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3.00 Credits
3 Credits, 3 Hours Coexistence of new and old music; the influence of music of other cultures on our music and the influence of our music on other peoples and places. An examination of the contemporary musical scene.
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3.00 Credits
3 Credits, 3 Hours Analytical study of popular music: the melody and the lyric, the rhythm and the harmony. Students engage in the creative experience of joining words and music. At the conclusion of the semester the material created by the students will be performed in a live concert on the stage of the Performing Arts Auditorium.
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3.00 Credits
3 Credits, 3 Hours Prerequisite: MUS 201 Development of the sense of heari ng to enable the student to accurately identify and recreate tones; melodic and rhythmic dictation and sight singing of simple melodies. Study of the treble and bass clefs.
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3.00 Credits
3 Credits, 3 Hours In this course, we will examine the pluralistic elements of twentieth century American music and the diversity therein, which encompasses American culture. The content will address issues of race, ethnicity, religion, stereotyping, society, gender, class, discrimination, power and customs. The music will include folk songs, jazz, rhythm & blues, classical, religious and country and western. Fulfills the Pluralism and Diversity degree requirement.
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