MKT 213 - Sports Marketing

Institution:

Rockland Community College

Subject:

Description:

3 Credits, 3 Hours Prerequisite: MKT201 or permission of the Discipline Coordinator Are you ready for the big leagues If you are passionate about a career in sports, this course is for you. This course provides students with insight into the sports marketing arena that has grown into a multi-billion dollar industry. Students will understand the core facets of the industry: marketing, public relations, sponsorship and licensing and how they are related. MKT240 Marketing Research 3Credits, 3 Hours An examination of concepts and practical methodologies used in marketing research. Emphasis is given to methods used to acquire primary data, questionnaire design, statistical sampling and focus groups.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.sunyrockland.edu/

Phone Number:

(845) 574-4000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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