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Course Criteria
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2.00 Credits
(Prerequisites: GSM 425, GSM 426) This course will focus on internet marketing. Students will learn about which marketing objectives are appropriate to online media, which strategies are most effective, and how and when to use various tactics like email marketing, search engine optimization, web advertising, podcasts, etc. Using success metrics, web traffic analysis, consumer data tracking, and analysis, students will also learn about the direct marketing and market research practices that are critical to online success. This course focuses on business to consumer marketing. (2 credits)
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2.00 - 3.00 Credits
This highly hands-on, self-directed, faculty-supervised project-based class is designed to help MBA students practice in applying skills, especially analysis and recommendation formulation skills, in the context of a major research project related to a strategic growth initiative. Projects might include helping your client organization in their expansion through a new program, service, or product area, expansion into a new geographic market, or a new customer segment. All projects will culminate in a detailed summary of the findings and managerial recommendations related to strategic growth for the organization.
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2.00 Credits
Investments is an applied practitioner's class that will give you the skills to determine future goals for the risk and expected return of financial assets, choose appropriately to achieve these goals, and then monitor the actual performance of your assets relative to your expectations/benchmark and the overall market's returns. By the end of the class you will be able to select investments, create portfolios and evaluate their performance for either your professional or personal goals. Topics covered include the risk-return tradeoff, U.S. stock market alternatives, stock valuation, stock price behavior, stock options, mutual funds, bonds, and futures contracts. Simulation trading will be used. The class will be a mixture of lecture, class discussions, in class problem review with semester end student presentations on portfolio performance. The class will be heavily influenced by current business and world events. Each member of the class, including the professor, will be actively seeking new investments and monitoring current investments. All students will be expected to have done the assigned work before class so that they can add to the class learning/discussion or ask questions on assigned material. 2 credits.
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2.00 Credits
Prerequisites: GSM 435 (co-req ok) This course discusses, analyzes and debates current issues in global business, with a focus on the role of emerging markets in today?s integrated global economy. We will discuss foreign direct investments, global sourcing, and recent history of western multinational businesses in the emerging markets. We will discuss the increasing importance of large BRIC businesses in the global market place. In a parallel fashion, we will pay special attention to international finance issues faced by international investors and corporations. We introduce the currency markets and follow with currency-derivative markets. Currency trading and arbitrage practices are illustrated and analyzed. Exchange rate risk management using these instruments is illustrated and analyzed. Important international financial parity conditions are discussed. We then extend basic financial management concepts and principles into an international framework. International capital markets and international portfolio investments are also covered.
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2.00 Credits
(Prerequisite: GSM 430) This course provides students with a foundation for understanding how an IT organization functions, how IT strategy is developed and implemented, and how technology trends are impacting corporations. This elective is not a bits and bytes course, but rather a course focused on providing the key information for a future leader to work effectively with the IT organization in their corporation. After completing this course you should be able to analyze and assess the performance of an IT organization; understand how IT strategy is developed and how it aligns with the business strategy; describe the major challenges in managing an IT department; and understand the top technology trends and what these trends mean for corporations. (2 credits)
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