GSM 530 - Contemporary Issues in Mark.

Institution:

Simmons University

Subject:

Description:

(Prerequisites: GSM 425, GSM 426) This course will focus on internet marketing. Students will learn about which marketing objectives are appropriate to online media, which strategies are most effective, and how and when to use various tactics like email marketing, search engine optimization, web advertising, podcasts, etc. Using success metrics, web traffic analysis, consumer data tracking, and analysis, students will also learn about the direct marketing and market research practices that are critical to online success. This course focuses on business to consumer marketing. (2 credits)

Credits:

2.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.simmons.edu

Phone Number:

(617) 521-2000

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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