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  • MB 339: Music Technology in the Marketplace

    2.00 Credits
    Berklee College of Music

    Credits:2 credits Prerequisites:MB-201 Course Chair:D. Gorder Required of:MBUS majors in music products industry track Electable by:MBUS and MPED majors Offered:Spring, Summer Description A course that presents the essential elements of technology used for making music, including a brief history of music technology, a discussion of the physical and mathematical natures of various systems, a presentation of the various families of music technology devices, in both hardware and software realms and in both analog and digital realms. Principles of development, manufacturing, ergonomics, and artistic validity will be considered, along with underlying principles of acoustics, electronics, and electroacoustics.
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  • MB 340: Business Startups

    2.00 Credits
    Berklee College of Music

    Credits:2 credits Prerequisites:MB-201, MB-275, and either MB-255 or MB-355 Course Chair:D. Gorder Required of:MBUS majors in the entrepreneurial track Electable by:MBUS majors Offered:Spring, Summer, Fall Description This course will introduce students to the concepts and requirements that must be considered and implemented during the critical planning stages of a business startup. Students will learn the basic concepts, including market research, submission of business licensing applications, regulatory filings, first contact with the IRS and state departments of revenue, location, organizational structure, financing, employee issues, and many other considerations. Guest speakers will be invited to speak on selected topics. NOTE: As of fall 2004, Business Startups is a required course in the entrepreneurial track of the MBUS major, replacing PM-340 Entrepreneurship.
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  • MB 341: Creative Promotion in New Media

    2.00 Credits
    Berklee College of Music

    Credits:2 credits Prerequisites:MB-201, MB-211, and MB-225 Course Chair:D. Gorder Required of:MBUS majors in the entrepreneurial track Electable by:MBUS majors Offered:Spring, Summer, Fall Description A comprehensive study of the mass communication options available for the implementation of creative ideas involving artist and product development. The course is useful for the entrepreneur, corporate executive, creative production person, and business strategy person focusing on consumer research, business relationships, and the effect media has on creativity and results. It also assists students in preparing for extended career/graduate study options.
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  • MB 345: Advanced Management Techniques

    2.00 Credits
    Berklee College of Music

    Credits:2 credits Prerequisites:MB-201, MB-275, and MB-301 Course Chair:D. Gorder Required of:None Electable by:MBUS majors Offered:Spring, Fall Description An in-depth study of important management techniques and approaches. Subject areas include strategic planning, employee development, managing change, decision making, small business start-up and management, organizational structuring, labor relations, and business negotiating. The course will focus on the practical applications of the subject matter to the music industry through case studies, role playing, and simulations.
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  • MB 351: Data Management and Statistics

    2.00 Credits
    Berklee College of Music

    Credits:2 credits Prerequisites:MB-225, MB-275, and either MB-255 or MB-355 Course Chair:D. Gorder Required of:MBUS majors Electable by:MBUS majors Offered:Spring, Summer, Fall Description The development of quantitative, graphic, and verbal skills in the analysis of data, emphasizing the ability to reduce data to its simplest and most representative expression, as necessary for music business operations. A focus of the course will be the familiarization of the student with the economic statistics of the music industry in the United States and abroad. Additionally, students' communication skills are developed through effective, computer-enhanced data presentation.
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  • MB 355: Advanced Computer Applications

    2.00 Credits
    Berklee College of Music

    Credits:2 credits Prerequisites:MB-201 and either MB-255 or written approval of course chair Course Chair:D. Gorder Required of:MBUS majors who do not take MB-255 Electable by:MBUS majors Offered:Spring, Summer, Fall Description This course builds on the fundamental computer concepts taught in MB-255, and includes database development and design using Microsoft Excel and 4th Dimension database software. Emphasis is on normalization and functional dependencies, relationships, and optimization in database design to help students design, create, and interact in a relational database environment. Note: MBUS majors are required to take MB-255 or MB-355. MBUS majors may skip MB-255 and enroll in MB-355 by achieving a satisfactory score on the MBUS Computer Placement Exam and receiving a waiver from the department chair. A passing score on the MBUS Computer Placement Exam does not constitute test-out of MB-255 or MB-355.
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  • MB 375: Music Intermediaries:Agents,Managers,and Attorneys

    2.00 Credits
    Berklee College of Music

    Credits:2 credits Prerequisites:MB-201 and MB-211 Course Chair:D. Gorder Required of:None Electable by:MBUS majors Offered:Spring, Summer, Fall Description The role of the intermediary in advising, representing, and furthering the careers of artists, focusing on the establishment of mutuallybeneficial working relationships. Topics include the mechanics of talent booking and contracting, union and government regulations, fee/commission structures, contractual considerations, fiduciary duties, budgeting, the development of a client base, and finding success through honesty and fair dealing.
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  • MB 387: Web Site Design and Management

    2.00 Credits
    Berklee College of Music

    Credits:2 credits Prerequisites:MB-201 and either MB-255 or MB-355 Course Chair:D. Gorder Required of:None Electable by:MBUS majors Offered:Spring, Summer, Fall Description This course focuses on web site design and maintenance with HTML and JavaScript. Students will learn the basics of web site planning and design using HTML, Photoshop, sound/video editing tools, JavaScript, open source code, and online tools and services. Particulars on how to set up a new web presence, site testing, search engine optimization, web site management, and basic marketing will also be covered.
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  • MB 391: Concert and Tour Promotion

    2.00 Credits
    Berklee College of Music

    Credits:2 credits Prerequisites:MB-201, MB-211, and MB-275 Course Chair:D. Gorder Required of:None Electable by:MBUS majors Offered:Spring, Summer, Fall Description Business aspects of producing and promoting successful tours and shows. Emphases include: (1) the promoter's ability to purchase talent and produce successful shows, taking into consideration such matters as competition, population, guarantees and percentage splits, ticket pricing and distribution, advertising budgets, production costs, sponsorships, rental agreements, labor, security, concessions, tour packages, and promoter-owned venues; and (2) managing and producing a successful tour, focusing on a tour theme and marketing plan, routing, itineraries, riders, offers, contracts, subcontractors, show and tour personnel, merchandising, sponsorships, day-of-show and show settlements.
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  • MB 397: Web Site Development for E-Business

    2.00 Credits
    Berklee College of Music

    Credits:2 credits Prerequisites:MB-201, MB-387, and either MB-255 or MB-355 Course Chair:D. Gorder Required of:None Electable by:MBUS majors Offered:Spring Description As the follow-up to MB-387, this course focuses on the actual use of web sites in business. Technologies used in today's business sites will be presented, such as cascading style sheets, Flash, PHP scripting, and online databases. Students will develop workable sites with consideration of content, demographics, management and leadership strategies, user experience, accessibility, legal issues, and site support services. Existing web sites will be viewed and critiqued for effectiveness, and aspects of online business models, business-to-business, and business-to-consumer will be explored. Emphasis will be given to both corporate and entrepreneurial web environments.
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