MB 391 - Concert and Tour Promotion

Institution:

Berklee College of Music

Subject:

Description:

Credits:2 credits Prerequisites:MB-201, MB-211, and MB-275 Course Chair:D. Gorder Required of:None Electable by:MBUS majors Offered:Spring, Summer, Fall Description Business aspects of producing and promoting successful tours and shows. Emphases include: (1) the promoter's ability to purchase talent and produce successful shows, taking into consideration such matters as competition, population, guarantees and percentage splits, ticket pricing and distribution, advertising budgets, production costs, sponsorships, rental agreements, labor, security, concessions, tour packages, and promoter-owned venues; and (2) managing and producing a successful tour, focusing on a tour theme and marketing plan, routing, itineraries, riders, offers, contracts, subcontractors, show and tour personnel, merchandising, sponsorships, day-of-show and show settlements.

Credits:

2.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

09/01/2007 - 09/01/2007 

Institution Website:

www.berklee.edu

Phone Number:

(617) 747-2222

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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