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  • MGT 302: Management Information Systems

    3.00 Credits
    Assumption University

    Examines the role of information in the organization for purposes of de?ning and implementing goals and objectives and guiding operational decisions. Treats information as a key organizational resource parallel to people, money, materials, and technology, and views information and its uses within a general systems framework in its utilization for purposes of planning, operations, and control. It also surveys speci?c MIS tools such as simulations, planning, programming, budgeting system, flowcharting, and cybernetic theory. Prerequisites: CSC 113, MGT 100, and Junior/Senior standing. (Spring) Mohaghegh/ Three credits
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  • MGT 303: Purchasing and Suply Management

    3.00 Credits
    Assumption University

    This course is designed to provide the student with an understanding of the planning and controlling of the total flow of materials through an organization. Topics to be covered include purchasing, quality assurance, sources of supply, international buying, contracts and pricing practices, negotiation, make or buy decisions, institutional and government purchasing, legal considerations, computerbased systems, traf?c, receiving, storage, and control of materials and ?nal products so that the usage of personnel, facilities, and capital is optimized. Case studies will enhance the learning objectives. Prerequisites: CSC 113, MGT 100, and Junior/Senior standing. (Fall) Mohaghegh/ Three credits
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  • MGT 304: Busines Research

    3.00 Credits
    Assumption University

    Students will learn how to scan the environment of changing conditions in order to identify speci?c business opportunities and problems. The course teaches the following techniques for collecting and analyzing data: research objectives, research design, data collection, sampling procedures, ?eld work, statistical analysis, and reporting the research ?ndings. Discussion focuses on how business research ?ts the decisionmaker’s needs. Prerequisites: MGT 101, ECO 115, and Junior/ Senior standing or permission of instructor. (Spring) Diodati, Hunter, Mohaghegh/ Three credits
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  • MGT 306: International Marketing

    3.00 Credits
    Assumption University

    This course explores marketing across national boundaries and within foreign countries, as well as the coordination of marketing in multiple international markets. It examines plans, strategies, and tactics that are developed to cope with the problems and opportunities presented in the international arena. Speci?c topics will include cultural differences, marketing intelligence, foreign market entry, product policy, distribution, advertising/promotion, pricing, planning, and controlling the international marketing organization. The student will be exposed to the unique challenges and the decision-making processes that are integral to marketing on a global basis. An appreciation will be developed for the ever-changing environmental factors and risks (economic, cultural, and political/ legal) that impact the international marketing ?eld. The course will include readings, lectures, discussions, cases, reports, and presentations. Prerequisites: MGT 100, MGT 101, and Junior/ Senior standing or permission of instructor. Diodati, Hunter, Murphy/ Three credits
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  • MGT 307: International Management

    3.00 Credits
    Assumption University

    This course provides an in-depth examination of the managerial issues confronting managers as they plan, organize, staff, and control global/transnational operations. The basic premise is that management in a global environment differs in many ways from management of a ?rm doing business within national boundaries. Speci?c topics include the cultural context of international business, planning, implementation, personnel selection, labor relations, communication, motivation, control, and ethics/social responsibility. The course includes readings, lectures, cases, experiential exercises, and discussions. Prerequisites: MGT 100, MGT 101, and Junior/Senior standing or permission of instructor. Diodati, Hunter, McNett, Murphy/ Three credits
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  • MGT 308: Consumer Marketing Behavior

    3.00 Credits
    Assumption University

    This course is an in-depth examination of the processes involved when individuals or groups select, purchase, use, and dispose of products, services, and ideas to satisfy their needs and wants. Understanding consumer behavior from the complex perspectives of environmental, individual, and psychological influences provides a foundation for the formulation of effective marketing strategies. Prerequisite: MGT 101. DeWitt, Diodati, Harvey/ Three credits
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  • MGT 309: Marketing Management

    3.00 Credits
    Assumption University

    Relying on real world cases, students will learn to apply marketing concepts. This course will develop the appli- cation of speci?c analytic techniques, the ability to distinguish opinion from fact, and the articulation of decisions that can be defended on economic and practical grounds. Cases will cover a wide range of marketing topics, including target market and segmentation, consumer behavior, product strategy and positioning, pricing, promotion, strategy formulation, and optimum use of the marketing mix. Prerequisites: MGT 101 and Junior/Senior standing. DeWitt, Diodati, Hunter/ Three credits
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  • MGT 310: Advertising

    3.00 Credits
    Assumption University

    This course is an in-depth treatment of all of the activities involved in presenting a non-personal, sponsor- identi?ed message about a product, service, or organization to the consumer. Topics included are advertising campaign objective-setting, message creativity and development, optimal media mix selections, and advertising agency coordination. Prerequisite: MGT 101. DeWitt, Diodati/ Three credits
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  • MGT 311: Diversit y in the Work Force

    3.00 Credits
    Assumption University

    The purpose of this seminar is to explore the issues and the challenges of managing an increasingly diverse work force. The course focuses on preparing students to work and to manage in multicultural organizations. Special emphasis is placed on topics related to the impact of gender, race, and ethnicity, and other differences on interpersonal relations and group behavior within a managerial organizational context. Prerequisite: Senior standing or permission of instructor. Harvey/ Three credits
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  • MGT 312: Sales Management

    3.00 Credits
    Assumption University

    This course examines all facets of the personal communication process used to persuade a prospective customer to purchase a good, service, or idea. This is accomplished from both the perspective of the salesperson and the Sales Manager. Included in this in-depth examination are topics, such as outbound and inbound (800 & 900) telemarketing, types of sales organizations, the personal selling process, sales force recruitment and selection, sales force motivation, and compensation. Prerequisite: MGT 101. DeWitt, Diodati, Harvey/ Three credits
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