MGT 312 - Sales Management

Institution:

Assumption University

Subject:

Description:

This course examines all facets of the personal communication process used to persuade a prospective customer to purchase a good, service, or idea. This is accomplished from both the perspective of the salesperson and the Sales Manager. Included in this in-depth examination are topics, such as outbound and inbound (800 & 900) telemarketing, types of sales organizations, the personal selling process, sales force recruitment and selection, sales force motivation, and compensation. Prerequisite: MGT 101. DeWitt, Diodati, Harvey/ Three credits

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.assumption.edu

Phone Number:

(508) 767-7000

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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