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Course Criteria
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3.00 Credits
Mark Rosa Pre-requisite: 254 or instructor approval. A continuation of Introduction to Investments (BSFN 254). This course explores investment topics as they relate to individual investors and professionals. Risk and return principles on securities and portfolios are studied as well as valuation techniques and analysis of fixed income securities, equities, and options. Financial statements, futures markets, portfolio theory, and capital market theory are also covered. The course assumes the student has a basic understanding of investment vehicles and their characteristics.
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3.00 Credits
Tina Dandry-Mayes While laws and values continue to change, the abilities to analyze, evaluate and make decisions remain central to building financial security. The course develops these abilities and considers the skills to look for in selecting competent bankers, brokers, accountants, insurance and real estate professionals.
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0.00 Credits
Tod A. Smith, Choose Taurman, Ann Snell, Kay L. McLennan A study of our present-day marketing system from a managerial point of view. Subjects covered include products, consumers, promotion, channels of distribution, market research, pricing, marketing, feasibility analysis, marketing law and international marketing. The majority of class time is spent in lecture and discussing solutions to marketing cases by the application of marketing principles.
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3.00 Credits
Understanding the consumer is the key to developing and implementing successful marketing strategies. Disciplines such as psychology, sociology, and anthropology provide insight into the factors that influence the decision to buy. These factors are used to identify market segments and to explain their buying habits and mental processes.
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3.00 Credits
Richard A. Reso and Kay L. McLennan This course covers the fundamentals of advertising, beginning with the history and evolution of advertising as an element in the economy, a specialized form of communication, a craft, and an area of ethical sensitivity. At the practical level, students will be introduced to media planning and the emergence of new media, market research, agency organization and creativity as well as the legal and ethical concerns that advertising professionals must bear in mind.
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3.00 Credits
Pre-requisite: 340 or instructor approval. This course requires the students to put together projects and advertising campaigns that should enhance their understanding of advertising and give them meaningful projects for their portfolio.
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3.00 Credits
This course focuses on the fundamental techniques and skills of marketing research today, including research and survey design, data collection methods, behavioral science techniques, computer programs and techniques for statistical analysis, and marketing applications for new product development and testing, sales forecasting, and advertising for retail, industrial and international markets.
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3.00 Credits
Janice L. Kazmier, J.D., and Ashley Keller Nelson This course focuses on the three main areas for learning: The theoretical - a brief background and sources of communication theory. The practical tools of communication theory as it applies to the world of work. The experiential putting the tools to work in both a classroom setting and in a “real world” business setting.
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3.00 Credits
Michael Kane, Ann Snell, and Lionel S. Booth Pre-requisite: None are required. Analysis of the basic management process such as planning, organization, coordination and control. Survey of the various schools of management thought with emphasis on the process, human behavior and quantitative schools of management.
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3.00 Credits
Gregg Collins This course will examine franchising as a business form. During the semester, students will study franchising from the perspective of both the franchisor and the franchisee covering all relevent issues, including franchising agreements and related documents, financing, site selection, marketing, financial management and operations. the course will examine the franchisee/franchisor relationship, contractual requirements, trademarks, territorial rights, compliance issues, legal considerations and current issues in franchising.
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