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MKT 3552: Retailing
3.00 Credits
University of New Orleans
Prerequisite: MKT 3501. Store organization, operation, and management; and problems and practices of retailers in buying, selling, control, and promotion.
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MKT 3553: Retail Cases & Problems
3.00 Credits
University of New Orleans
Prerequisites: MKT 3501 and MKT 3552. Advanced course in retailing management using case studies and special projects to examine selected retail organizations and for organizational situations. In a seminar format, principles of retail strategy and organization are applied to retail management decisions.
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MKT 3570: Business to Business Marketing
3.00 Credits
University of New Orleans
Prerequisite: MKT 3501. The course emphasizes the special nature of marketing to organizations as opposed to individual consumers. These organizations include commercial enterprises, institutions, and government units. Emphasis is placed on providing frameworks which can be used by business marketers to help develop more effective marketing strategies.
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MKT 3580: Advertising
3.00 Credits
University of New Orleans
Prerequisite: MKT 3501. Analysis of principal means of promotion. Includes preparation of an advertising campaign and appropriation determination. Brief treatment of personal selling and secondary promotional devices.
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MKT 3590: Topic Seminar in Marketing
3.00 Credits
University of New Orleans
Prerequisite: nine hours of marketing Senior standing or consent of department. Topics of current interest in marketing. Topic changes from semester to semester.
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MKT 3591: Indep Study in Marketing
3.00 Credits
University of New Orleans
Offered each semester. Prerequisite: MKT 3501 and approval of the directed individual study by the department chair and the supervising professor is required prior to registration. The students should refer to the College of Business Administration Policy on Directed Individual Study available in the Marketing Department. This course is arranged individually in order to provide latitude for specialzed study and research under the direction of a faculty member. Progress reports, readings, conferences, and a research paper are required. May be repeated once for credit.
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MKT 3595: AYA-Special Topics Marketing
3.00 Credits
University of New Orleans
This course is only offered through UNO's Academic Year Abroad (AYA) in Innsbruck, Austria and can be repeated once for credit.
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MKT 3599: Senior Honors Thesis
3.00 Credits
University of New Orleans
Offered each semester. Prerequisites: MKT 3510 consent of department consent of director of the Honors Program and grade point averages of at least 3.5 in marketing and at least 3.25 overall. Senior honors thesis research in marketing under the direction of a faculty member. Students may earn up to a total of six credits.
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MKT 4400: Marketing Found for Managers
3.00 Credits
University of New Orleans
An approach to marketing management concepts and practice intended for managerial use. This course is intended to prepare students for graduate study in Business Administration. Emphasis will be placed on familiarizing pre-MBA students with the application of marketing management techniques in business decisionmaking as it concerns the development and strategic positioning of the firm and its offerings in a competitive environment. Not open to undergraduate students. This course may not be taken for graduate credit. Students may not receive credit for both MKT 3501 and MKT 4400.
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MKT 4520: G Technology & Marketing
3.00 Credits
University of New Orleans
Prerequisite: Marketing 3501.This course covers both the impact of new information technologies on traditional marketing and marketing in industries undergoing high levels of technological change. Subject areas such as e-commerce, database marketing, business-tobusiness marketing, and customer contact management are examined and illustrated in industry settings that emphasize innovation through the development of new technologies. These industries, but are not limited to, communications, information processing, education, entertainment, and health care.
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