MKT 4520 - G Technology & Marketing

Institution:

University of New Orleans

Subject:

Description:

Prerequisite: Marketing 3501.This course covers both the impact of new information technologies on traditional marketing and marketing in industries undergoing high levels of technological change. Subject areas such as e-commerce, database marketing, business-tobusiness marketing, and customer contact management are examined and illustrated in industry settings that emphasize innovation through the development of new technologies. These industries, but are not limited to, communications, information processing, education, entertainment, and health care.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.uno.edu

Phone Number:

(504) 280-6000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.