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AC 462: Video Field Production
3.00 Credits
Fashion Institute of Technology
Prerequisite: AC 362 The operation and application of portable video and editing equipment to meet fashion marketing, corporate communications, and broadcast journalism objectives and strategies. Through hands-on experience of writing, producing, directing, and editing a five-minute infomercial and a 30-second television commercial, students learn planning, budgeting, and digital post- production techniques.
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AC 462 - Video Field Production
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AC 471: Media Planning
3.00 Credits
Fashion Institute of Technology
Prerequisites: AC 271 and MA 222 Examines the relationship between the marketing plan and media planning. Develops students' understanding of pre- and post-placement media analysis and research. Students develop a media plan utilizing research data and reports from current case histories.
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AC 471 - Media Planning
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AC 499: Independent Study in Advertising and Marketing Communications
3.00 Credits
Fashion Institute of Technology
Variable Credits (3 Credits Maximum) Prerequisite: Approval of chairperson and dean
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AC 499 - Independent Study in Advertising and Marketing Communications
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AD 101: Advertising Layout Techniques
2.00 Credits
Fashion Institute of Technology
2 credits; 1 Lecture and 2 STUDIO hours per week For Advertising and Marketing Communications students. Introduces layout design with study of design principles, typography, production, and simple techniques of execution. Enables the copywriting/marketing student to experience and understand the roles of the designer and art director.
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AD 101 - Advertising Layout Techniques
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AD 203: Advertising Design and Layout
2.00 Credits
Fashion Institute of Technology
2 credits; 1 Lecture and 2 STUDIO hours per week For Photography students. Application of design principles to photographic layout problems, in black and white and color, utilizing the student's own photographs.
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AD 203 - Advertising Design and Layout
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AD 213: Advertising Design Concepts
3.00 Credits
Fashion Institute of Technology
Prerequisites: CD 112 and CD 121 Presents design problems in print advertising and television storyboards. Develops techniques for effective organization of elements for creative problem solving. Stresses personal interpretations and originality.
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AD 213 - Advertising Design Concepts
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AD 296: Advertising Design Workshop
3.00 Credits
Fashion Institute of Technology
3 credits; 6 STUDIO hours per week Uses actual advertising design projects presented by nonprofit clients. Offers client contact, design-production-printing experiences, and the opportunity to acquire professionally produced material for a portfolio.
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AD 296 - Advertising Design Workshop
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AD 299: Independent Study in Advertising Design
3.00 Credits
Fashion Institute of Technology
Variable Credits (3 Credits Maximum) Prerequisite: Approval of dean
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AD 299 - Independent Study in Advertising Design
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AD 381: Concept Development Workshop I
3.50 Credits
Fashion Institute of Technology
Prerequisite: AD 213 Co-requisite: CD 371 A workshop approach, working individually and in teams, to creating conceptual copy/art advertising. Case studies in advertising are examined and original concepts developed.
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AD 381 - Concept Development Workshop I
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AD 382: Concept Development Workshop II
1.50 Credits
Fashion Institute of Technology
Prerequisite: AD 381 Students work on producing an outstanding and provocative portfolio and refine their strategic thinking, art direction, copywriting, and execution abilities.
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AD 382 - Concept Development Workshop II
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