AC 471 - Media Planning

Institution:

Fashion Institute of Technology

Subject:

Description:

Prerequisites: AC 271 and MA 222 Examines the relationship between the marketing plan and media planning. Develops students' understanding of pre- and post-placement media analysis and research. Students develop a media plan utilizing research data and reports from current case histories.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.fitnyc.edu

Phone Number:

(212) 217-7999

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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