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DE 301: Visual Presentation for the Cosmetics and Fragrance Industry
2.00 Credits
Fashion Institute of Technology
2 credits; 1 Lecture and 2 studio hours per week The components of visual merchandising related to cosmetic and fragrance marketing are explored. Emphasis is on point-of-purchase promotions, seasonal color palettes, and presentation of product on the selling floor.
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DE 302: Photographic Exhibition Design
2.00 Credits
Fashion Institute of Technology
2 credits; 1 lecture and 2 studio hours per week Students learn how to design, administer, and manage a professional theme-based photographic exhibition. The course focuses on gallery presentation and management with an emphasis on 3-dimensional design, culminating in a final exhibition of the students' photography.
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DE 302 - Photographic Exhibition Design
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DE 401: Point-of-Purchase Ad/Display
2.50 Credits
Fashion Institute of Technology
2.5 credits; 1 Lecture and 3 STUDIO hours per week For Packaging Design students. The dynamics of the packaging/display relationship as a catalyst to the sale of merchandise are presented. Coursework includes the development of P.O.P. graphic designs and the techniques, materials, and construction of basic P.O.P. ideas.
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DE 401 - Point-of-Purchase Ad/Display
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DM 311: Workshop in Direct Marketing
3.00 Credits
Fashion Institute of Technology
Prerequisite: AC 111 Students study direct marketing principles and practices and develop a multifaceted direct marketing plan.
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DM 311 - Workshop in Direct Marketing
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DM 321: Database Marketing
3.00 Credits
Fashion Institute of Technology
Prerequisite: DM 311 or FM 213 Students develop a database marketing plan and construct a functioning marketing database using Microsoft Access.
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DM 321 - Database Marketing
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DM 331: Direct Response Copywriting
3.00 Credits
Fashion Institute of Technology
Prerequisite: DM 311 or FM 213 Students formulate creative strategies and develop direct-marketing copy and design in workshop exercises. Students write copy and prepare design layouts for direct mail, catalogues, and interactive media.
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DM 331 - Direct Response Copywriting
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DM 421: Direct Marketing Finance and Operations
3.00 Credits
Fashion Institute of Technology
Prerequisites: DM 311 or FM 213, and MA 311 Students are introduced to the basic finance and operations practices and procedures unique to direct marketing: financial management principles, math and profit analysis techniques, print production, mailing, order processing, and telemarketing. Negotiation with suppliers is covered.
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DM 421 - Direct Marketing Finance and Operations
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DM 432: Direct Response Media Planning
3.00 Credits
Fashion Institute of Technology
Prerequisite: DM 311 or FM 213 Students study the different forms of direct response media and analyze how each is best used. They prepare a comprehensive plan, including budgets, for a hypothetical company's product.
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DM 432 - Direct Response Media Planning
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DM 433: Direct Marketing Communications
3.00 Credits
Fashion Institute of Technology
Prerequisite: DM 311 or FM 213 Students prepare a comprehensive business plan for a start-up direct marketing business. The plan is presented from the perspective of top management seeking capital from investors and covers administration, staffing, marketing plans, fulfillment, sales projections, and income statement projections.
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DM 433 - Direct Marketing Communications
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DM 434: Direct Marketing Campaign Planning and Execution
3.00 Credits
Fashion Institute of Technology
Prerequisites: DM 331 and DM 432 and approval of chairperson Guides students through all the stages of planning and executing a direct marketing campaign. Course operates as a direct marketing agency, where each student functions as part of a management team with both individual and group responsibilities. The class will prepare and run a live campaign for a real marketer, generating responses from the target market.
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DM 434 - Direct Marketing Campaign Planning and Execution
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