DM 433 - Direct Marketing Communications

Institution:
Fashion Institute of Technology
Subject:
Description:
Prerequisite: DM 311 or FM 213 Students prepare a comprehensive business plan for a start-up direct marketing business. The plan is presented from the perspective of top management seeking capital from investors and covers administration, staffing, marketing plans, fulfillment, sales projections, and income statement projections.
Credits:
3.00
Credit Hours:
Prerequisites:
Corequisites:
Exclusions:
Level:
Instructional Type:
Lecture
Notes:
Additional Information:
Historical Version(s):
Institution Website:
Phone Number:
(212) 217-7999
Regional Accreditation:
Middle States Association of Colleges and Schools
Calendar System:
Semester

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