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Course Criteria
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3.00 Credits
Three hours per week. Prerequisite: COMM 321. The design and production of publications from the concept stage through to finished product. Includes newspapers, magazines, and various publications within public relations and advertising organizations. Emphasis is on effectively combining content with design. Topics include audience determination and appeal, design principles, use of photography and art, typesetting and typography, printing processes and budget considerations.
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3.00 Credits
Three hours per week. Prerequisite: COMM 207WI. Emphasis is on broadcast news reporting, writing, and interviewing. Study of broadcast considerations for story selection, length, and style. Lab exercises will focus on reporting and writing.
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3.00 Credits
Three hours per week. Prerequisite: COMM 205. An introduction to the field of advertising copywriting. Emphasis is on writing and creating advertisements including print, outdoor, radio and television advertising copy. This is a writing intensive course. Students will prepare a variety of projects including a complete advertising campaign for an actual client.
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3.00 Credits
Three hours per week. Prerequisite: COMM 101. An examination of the major theoretical perspectives in mass communication, from the agenda setting functions of the media to the ways audiences use and shape media messages. The course will cover major theories and their practitioners with special attention to media consumption and use, gender and race, and the inter-relationship between mass communication theory and cultural studies.
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1.00 Credits
Prerequisites: Sophomore standing, permission of the instructor and COMM 207WI. May be repeated for credit. Total hours for this or other practica, singly or in combination, may total no more than three credit hours. Students will work as reporters, photographers, editors, and advertising sales representatives on the staffs of the various media. Students will be assigned various jobs and be graded on their performance. Laboratory work on the Navigator, the weekly newspaper, and the Riparian, the yearbook.
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3.00 Credits
Three hours per week. An introduction to intercultural communication, this course focuses on differences in interpersonal communication due to race, gender, age, ethnicity and sexual orientation. An experiential approach will be used in exploring and understanding these differences. Students will select a specific targeted public for an in-depth study that will include a student guide and the creation of a mini instructional workshop.
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3.00 Credits
Three hours per week. Prerequisite: COMM 215. A case study approach to solving public relations problems. Course will examine issues involving organizational image, internal and external audiences, media relations and public affairs.
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3.00 Credits
Three hours per week. Prerequisite COMM 317 or permission of instructor. This advanced level course builds on the fundamental principles of broadcast journalism, story development, production, and news writing. Students work independently and in small groups utilizing digital non-linear equipment to develop, produce, shoot, and edit fully contained projects to air on the student television station, the Dolphin Channel. Students are encouraged to produce compelling documentary style videos utilizing broadcast journalism skills and creativity.
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3.00 Credits
Three hours per week. Prerequisite: COMM 101 and COMM 205. This advanced level course in advertising explores effective advertising campaigns. Students will learn the principles of conducting campaigns, including research, setting objectives, writing strategies, and accomplishing goals. Students apply the principles of effective advertising to a campaign for an actual client.
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3.00 Credits
Three hours per week. The course will concentrate on nonverbal communication in human interaction. Students will be taught to observe and evaluate the nonverbal language that interacts with verbal communication. The objective is to become more sensitive to how people communicate by touch (haptics), space between people (proxemics), personal appearance, environmental settings, group dynamics, body movements (kinesics), vocal sounds (vocalics), smells (olfactions), time (chronemics) and other channels of nonverbal communication. The course is taught with discussions based on the professor's and student's oral presentations.
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