COMM 445 - Advertising Campaigns

Institution:

Jacksonville University

Subject:

Description:

Three hours per week. Prerequisite: COMM 101 and COMM 205. This advanced level course in advertising explores effective advertising campaigns. Students will learn the principles of conducting campaigns, including research, setting objectives, writing strategies, and accomplishing goals. Students apply the principles of effective advertising to a campaign for an actual client.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.jacksonville.edu

Phone Number:

(904) 256-8000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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