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  • MKT 2048N: Introduction to Marketing Ethics

    3.00 Credits
    Dowling College (Closed)

    3 credits This introductory course provides students with an opportunity to learn about marketing ethics with respect to marketing policies, practices, and strategies. Emphasis is on how to apply marketing ethics which con sists of principles and standards that guide appropriate decisionmaking strategies while performing marketing functions. Prerequisites: MKT 1033N, MGT 1011N, and PHL 1042C or permission of instructor. Offered: 2008 - 2010.
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  • MKT 2125N: The Analysis of Consumer Behavior

    3.00 Credits
    Dowling College (Closed)

    3 credits This course examines the marketing behavior that consumers display in searching for, purchasing, using, evaluating, and disposing of products, services, and ideas which they expect will satisfy their needs. Emphasis is on the analysis of behavior of consumers before, during, and after the pur chase. Students will develop their knowledge, abilities and dispositions associated with understanding how to apply the marketing concepts of consumer behavior to solve business problems. Prerequisites: MKT 1033N and PSY 1001A or permission of instructor. Offered: 2008 - 2010.
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  • MKT 2140N: Global Marketing Environments

    3.00 Credits
    Dowling College (Closed)

    3 credits This course provides students with knowledge of how a constantly changing global environment impacts marketing processes, Topics dis cussed include: the historical an economic implications of international marketing, world market patterns, the problems of international manage ment, the corporate concept of marketing in international business, and their impacts on the international environment. Students will develop their knowledge, abilities and dispositions associated with understanding how the complexity of a dynamic global environment influences marketing decisions. Prerequisites: MKT 1033N or permission of instructor. Offered: 2008 - 2010.
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  • MKT 2142N: Integrated Marketing & Public Relations

    3.00 Credits
    Dowling College (Closed)

    3 credits This course focuses on how public relations strategies relate to mar keting decision-making processes. Topics discussed include: examination of the principles of public relations and media forms that are used to influ ence special segments of the marketplace including news media, analysis of online, web-based marketing communication practices, and investiga tion of the differences between electronic media and traditional media. Students will learn how public relations strategies serve as a critical com munication tool when developing implementation plans or dealing with crisis management situations. Prerequisites: MKT 1033N and MED 1001A or permission of instructor. Offered: 2008 - 2010.
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  • MKT 3142N: Marketing Communications in a Global Environment

    3.00 Credits
    Dowling College (Closed)

    3 credits The purpose of this course is to introduce students to the entire scope of integrated marketing communications including: advertising, public relations, media selection, product packaging and sales promotion con cepts. Students will gain an appreciation for and an understanding of the importance of using technology-based integrated marketing communica tions methods as related to the successful execution of business strategy. The perspective of the course will be from that of a marketing communi cations manager operating within a global business environment. Prerequisites: MKT 2034N and MKT 2142N or permission of instructor. Offered: 2008 - 2010.
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  • MKT 3144N: Customer Relationship Management

    3.00 Credits
    Dowling College (Closed)

    3 credits The primary purpose of this course is to examine the theoretical con cepts of "Customer Relationship Management" (CRM). Students willlearn how technology has an impact on the relationships that a company has with its customers and how the analysis of related data can be used to achieve competitive advantage. Topics discussed include: components of a CRM infrastructure; information technology systems; analysis of cus tomer data; knowledge management; business process redesign; and change management strategies associated with globalization. Prerequisites: MKT 1033N, MGT 1011N, and CIS 1200N or permission of instructor. Offered: 2008 - 2010.
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  • MKT 3151N: Services Marketing in a Global Environment

    3.00 Credits
    Dowling College (Closed)

    3 credits The primary purpose of this course is to provide students with an opportunity to learn how to examine the distinctive theoretical and prac tical concepts of services marketing. Topics discussed include: analyzing services marketing; improving service quality and productivity; positioning a service in the global marketplace; using technology to enhance decision-making processes; and, managing the customer service function. Students will develop their knowledge, abilities and dispositions associated with the effective implementation of service marketing strategies. Prerequisites: MKT 1033N and MGT 1001N or permission of instructor. Offered: 2008 - 2010.
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  • MKT 3152N: Direct Marketing & Internet-Based Strategies

    3.00 Credits
    Dowling College (Closed)

    3 credits The purpose of this course is to provide students with an under standing of the diverse types of direct marketing, including internetbased strategies, Students will learn that direct marketing produces immediate, measurable and traceable responses because it is one of the most results-oriented forms of effective marketing strategies. Topics discussed include: direct mail, direct response print, direct response television (DRTV), radio, catalog marketing, and various forms of internetbased direct mar keting and advertising. Prerequisites: MKT 1033N, MKT 2034N, CIS 1200N, and VIS 1022N or VIS 1064N; or permission of instructor. Offered: 2008 - 2010.
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  • MKT 4103N: Capstone:Marketing Research & Decision-Making Processes

    3.00 Credits
    Dowling College (Closed)

    3 credits The purpose of this capstone course is to teach students how to apply marketing research methods to improve decision-making processes using technology as a critical success factor. Topics discussed include: research design, data collection and analysis, survey design and presentation of results. Students will also have the opportunity to develop their knowl edge, abilities and dispositions associated with the application of research findings to improve the effectiveness of implementing strategic marketing decisions. Prerequisites: MKT 3142N and MTH 1006A or permission of instructor. Offered: 2008 - 2010.
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  • MKT 4150N: Capstone:The Marketing Manager in a Global Economy

    3.00 Credits
    Dowling College (Closed)

    3 credits This capstone course focuses on major types of decisions facing the marketing executive when he/she is attempting to match the objectives and resources of the organization with the opportunities found in the global marketplace. Students will apply an analytical approach to deci sion making which includes integration of the basic concepts of marketing, economics, and mathematics. Emphasis is on how to succeed in the mar ketplace within a growing service economy. Prerequisites: MTH 1006A, ECN 1001A and MKT 3144N or permission of instructor. Offered: 2008 - 2010.
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