MKT 2140N - Global Marketing Environments

Institution:

Dowling College (Closed)

Subject:

Description:

3 credits This course provides students with knowledge of how a constantly changing global environment impacts marketing processes, Topics dis cussed include: the historical an economic implications of international marketing, world market patterns, the problems of international manage ment, the corporate concept of marketing in international business, and their impacts on the international environment. Students will develop their knowledge, abilities and dispositions associated with understanding how the complexity of a dynamic global environment influences marketing decisions. Prerequisites: MKT 1033N or permission of instructor. Offered: 2008 - 2010.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

WWW.DOWLING.EDU

Phone Number:

(631) 244-3000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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