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Course Criteria
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3.00 Credits
Prerequisite: CO 220 The creative process involved in translating the screenplay into a narrative film is explored. Narrative form, structure, and production technique are examined through examples of short and feature-length films. Students produce short narrative films by team effort. Laboratory fee.
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3.00 Credits
This course cover the characteristics of major media and the impact of advertising on the demand for products and services. It will provide students with a critical study of communication principles and concepts as applied to advertising copy. Emphasis will be on how consumers use media; media planning and evaluation; copywriting styles; coordination of visual and verbal concepts; and the principle problems of building, implementing, and evaluating advertising programs.
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3.00 Credits
A survey of the historical development of the film medium consisting of lectures, discussions, and the screening of films which demonstrate the interrelationships between historical development and the establishment of the film medium as a powerful communicative art form. Laboratory fee.
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3.00 Credits
Examines the role played by individuals and/or the media in political, social, and commercial campaigns. Students look at a historical perspective and examine current trends, including the manipulation of media by candidates, advertisers, corporations, and groups. The impact and challenge of a new and constantly evolving media universe are examined. Legal and ethical issues regarding campaigns will be discussed. Examples of past campaigns and case studies will be reviewed. Students will also have the opportunity to design campaigns.
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3.00 Credits
Communication examined in formal organizational contexts such as school, industry, hospitals, and government. Students will be prepared to function more effectively in organizations' dynamic communication systems, and to solve problems relative to the interaction of organizations with the environment via the interactions of people and messages.
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3.00 Credits
Open to all upper-division students, regardless of major. Involves structure and function of communication in organizations. Practice in understanding and managing interpersonal differences. Emphasizes concepts and principles needed for effective management of organizational communication processes.
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3.00 Credits
Prerequisite: CO 312 Essentials of budgeting, marketing, and regulatory policies and rules. Production teams are formed to produce sophisticated local television programs under close supervision.
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3.00 Credits
Involves the administrative and personnel problems of television and radio studio management, broadcast engineering, local sales, continuity, and programming. Discussions will include scheduling and the development of facilities.
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3.00 Credits
Prerequisite: junior status. This course will trace the freedom and control of the print, broadcast, cable, and telecommunications industries and the effect on the public.
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3.00 Credits
Prerequisites: CO 335 and senior standing. Strategic approaches to managing an advertising campaign related to a specific area, topic, or product are developed. Emphasis on market research, determining consumer target markets, media selection, creation of copy, develoment and control of budgets, and evaluation and presentation of advertising.
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