CO 435 - Advertising Seminar

Institution:

University of New Haven

Subject:

Communication

Description:

Prerequisites: CO 335 and senior standing. Strategic approaches to managing an advertising campaign related to a specific area, topic, or product are developed. Emphasis on market research, determining consumer target markets, media selection, creation of copy, develoment and control of budgets, and evaluation and presentation of advertising.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.newhaven.edu

Phone Number:

(203) 932-7000

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Four-one-four plan

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