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BAMK 361: Consumer Behavior
3.00 Credits
University of Northern Colorado
Prerequisite: BAMK 360. Business majors only. Juniors or above. This theory course examines various theories of consumer behavior and the decision making process from a global perspective. The implications of cultural, ethical and legal variables will also be discussed.
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BAMK 364: Selling and Sales Management
3.00 Credits
University of Northern Colorado
Prerequisite: BAMK 360. Business majors only. Juniors or above. This is an activity course emphasizing both theoretical and practical skills in the personal selling process and the management of a sales force.
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BAMK 365: Advertising and Promotion
3.00 Credits
University of Northern Colorado
Prerequisite: BAMK 360. Business majors only. Juniors or above. An activity course involving study of integrated marketing communications with course components including advertising terminology, management, design, and media selection; personal selling; public relations; sponsorship; sales promotion; and Internet marketing.
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BAMK 366: Retailing
3.00 Credits
University of Northern Colorado
Prerequisite: BAMK 360. Business majors only. Juniors or above. An introductory survey course of retail institutions; how they operate and their impact on the marketplace. This course covers both theory and practice.
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BAMK 368: Marketing Analysis and Research
3.00 Credits
University of Northern Colorado
Prerequisites: BAFN 291 and BAMK 360. BAFN 291 may be taken concurrently. Business majors only. Juniors or above. An activity course involving practical experience in planning a research investigation, designing questionnaires, sampling, interpreting results and preparing a research report. Emphasis on product, advertising, sales and motivational research.
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BAMK 371: E-Marketing
3.00 Credits
University of Northern Colorado
Prerequisites: BAMK 360. (BACS 200 is recommended.) Business majors and minors only. Juniors and above. This seminar course explores the topic of e-marketing. The course provides students with an understanding of how the marketing function is adapting to technologies in the 21st Century.
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BAMK 407: Small Business Counseling
3.00 Credits
University of Northern Colorado
Consent of instructor. Business majors only. Juniors or above. A seminar course which applies theories learned in all business majors to actual small businesses.
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BAMK 422: Directed Studies
1.00 - 3.00 Credits
University of Northern Colorado
Prerequisites: BAMK 360. Consent of instructor. Business majors only. Seniors or above. Individualized investigation under the direct supervision of a faculty member. (Minimum of 37.5 clock hours required per credit hour.) S/U graded. Repeatable, maximum concurrent enrollment is two times.
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BAMK 461: Advertising Campaigns
3.00 Credits
University of Northern Colorado
Prerequisite: BAMK 365 and/or consent of instructor. Juniors or above. An interdisciplinary activity course where students receive realistic experience in campaign planning. Assume the identity of an advertising agency responsible for the preparation of a complete marketing communications program.
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BAMK 464: Global Marketing Strategies
3.00 Credits
University of Northern Colorado
Prerequisite: BAMK 360. Business majors only. Juniors or above. A seminar of institutions, functions, policies and practices in international markets. Global multinational aspects of business enterprises and their effects on marketing problems and management are analyzed.
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