BAMK 361 - Consumer Behavior

Institution:

University of Northern Colorado

Subject:

Description:

Prerequisite: BAMK 360. Business majors only. Juniors or above. This theory course examines various theories of consumer behavior and the decision making process from a global perspective. The implications of cultural, ethical and legal variables will also be discussed.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.unco.edu

Phone Number:

(970) 351-1890

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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